2 months ago| article
Watch the film conceptualised by Wondrlab here
Apr 19, 2023 10:08:00 AM | Video | Campaign India Team Share -
Chaayos has rolled out a campaign '#AisaBhiHoSaktaHai' (it can happen in another way) to showcase its fusion offerings.
Conceptualised by Wondrlab, the films urge consumers to embrace unusual events and tea combinations.
The first film showcases two girls having a conversation at Chaayos, where one girl is snacking, and the other is having her Chai Frappe. Suddenly, one of them spots three monks performing Tai Chi inside the café holding chai cups. The girl excitedly calls out Chaayos mein ‘Tai-Chai’ ho raha hai!' (Tai-Chai is happening). The conversation leads to the discovery of Chai Frappe and the realisation of chai and frappe can come together, then a Tai Chi class in a Chaayos café can also occur.
The second film features an Astronaut standing in line for his cup of Chai at Chaayos. He is seemingly looking out of place in his spacesuit. As one on-looker gawks at the situation, his friend tells him anything is possible, including the unbelievable combination of Chai and Frappe, emphasising that #AisaBhiHoSaktaHai.
Nitin Saluja, co-founder, Chaayos, said, "We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking and encourages everyone to explore new horizons. Through #AisaBhiHoSaktaHai, Chaayos hopes to inspire its customers to challenge conventional thinking about chai and embrace new possibilities. The Chai Frappe is a perfect embodiment of this philosophy - a refreshing summer drink that blends two seemingly disparate elements to create something truly unique. The Chai Frappe is a testament to the brand's commitment to innovation and excellence, and we believe it will be a refreshing treat for tea lovers this summer."
Amit Akali, co-founder and chief creative officer and Mandar Sawant, content director, content platform, Wondrlab, said, “The thrill started when we first tasted Chai Frappe ourselves and it amazed us. We wanted to create something as refreshing as the product itself, keeping the unique tone of voice of the brand Chaayos that’s relatable and quirky at the same time. Our main campaign thought ‘Aisa Bhi Ho Sakta Hai’ allowed our imagination to go crazy and turn situations like monks performing ‘Tai Chai’ and an Astronaut landing at Chaayos into a reality.”