Cello gets parents to take the exam

Watch the film conceptualised by JWT Mumbai here

Mar 14, 2018 08:15:00 AM | Video | Campaign India Team

JWT Mumbai has conceptualised a digital film for Cello Pens.
The short film portrays a scenario on how parents, unknowingly put pressure on their children to perform better in exams. This only creates more stress and anxiety in the child’s mind.
“Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time.  Their encouraging words make a lot of difference and have a great impact on children’s minds & hearts. Encouragement boosts their confidence & helps the child perform better.” said Tanveer Khan, director – marketing (CMO, India), BIC Cello.
The short film which has been launched digitally is created by J. Walter Thompson (JWT), Mumbai and directed by Abhishek Sengupta.