Campaign India Team
Mar 14, 2018

Cello gets parents to take the exam

Watch the film conceptualised by JWT Mumbai here

JWT Mumbai has conceptualised a digital film for Cello Pens.
 
The short film portrays a scenario on how parents, unknowingly put pressure on their children to perform better in exams. This only creates more stress and anxiety in the child’s mind.
 
“Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time.  Their encouraging words make a lot of difference and have a great impact on children’s minds & hearts. Encouragement boosts their confidence & helps the child perform better.” said Tanveer Khan, director – marketing (CMO, India), BIC Cello.
 
The short film which has been launched digitally is created by J. Walter Thompson (JWT), Mumbai and directed by Abhishek Sengupta.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

8 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

8 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here