Ben Bold
Jul 17, 2014

Cadbury sweetens Aussie palates with Facebook-powered vending machine

Watch a video of the activation conceptualised by Red Agency here

A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers' likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury.
 
The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to their profile, before finally taking a snap of the happy consumer.
 
Cadbury and Red Agency have produced a film explaining how the machine works and showing delighted Aussie consumers sampling its wares, which come in an array of flavours, including Milk Chocolate, Hazelnut, Peppermint, Rocky Road, Crunchie and Turkish Delight (yes, Turkish Delight).
 
Credits
 
Client: Ben Wicks, Australia head of marketing, Cadbury
Agency: Red Agency Sydney
Creative: Rachel White

(This article first appeared on MarketingMagazine.co.uk)

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Watch: Garima Khandelwal, Swati Bhattacharya in ...

The grand jurors at the Gerety Awards talk about the entries, work, creative work during the pandemic and more...

2 hours ago

upGrad brings an end to musical chairs in the ...

Watch the film conceptualised by The Womb here

4 hours ago

Coca-Cola’s marketing spend in Q3 remained 30% down ...

Soft drinks giant has announced plans to retire a large number of brands.