Campaign India Team
Jul 26, 2021

Byju’s teaches kids to #HonourTheSacrifices their parents make

Watch the film conceptualised by the Byju’s in-house team here

Byju’s has launched a digital campaign titled #HonourTheSacrifices, as an ode to parents who sacrifice selflessly to provide for their children. Conceptualised by the Byju’s in-house team, the film aims to showcase the parental bond and their commitment to provide their children with the to help them achieve their dreams.
 
The film shows several moments between children and their parents, who sacrifice things, both big and small, so that their kids can perform their tasks and achieve their goals more comfortably. 
 
Source:
Campaign India
Topics

Related Articles

Just Published

1 day ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

1 day ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

1 day ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

1 day ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.