Edtech company Byju’s has announced the appointment of Vineet Singh as its vice president, brand and creative strategy.
Singh will be responsible for building the brand’s value proposition across offline and online. He will oversee the brand’s creative philosophy, and conceptualise and execute narratives for Byju’s.
He moves from Embassy Group, where he was the group chief marketing officer.
Pravin Prakash, chief people officer, Byju’s, said, “Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers.”
Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. Bjyu's strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”
With over 15 years of experience, he also worked at companies like WeWork India and Digitas India.