Britannia Marie's 'My Startup Contest' aims to connect women with their younger selves

Watch the film conceptualised by Talented here

Jan 05, 2023 02:24:00 PM | Video | Campaign India Team

Britannia Marie Gold has announced the fourth season of its 'My Startup Contest' for women.
The contest is aimed at providing a platform for women to showcase their business ideas and get a chance to win INR 10 lakh to start the venture.
For this season's contest, a film has been conceptualised by Talented. This pairs women alongside their younger selves with the idea of pushing them to achieve the dreams they may have left aside.
Amit Doshi, CMO, Britannia said, “At Britannia, we believe in the power of women and their potential to create and innovate. The 'my startup contest' for women is a testament to our commitment to promoting women entrepreneurship through affirmative action. Marie Gold is an active partner in the lives of women across India, who’re brimming with ideas, and we’re proud to be enablers. We’re looking forward to creating an equitable ecosystem where budding entrepreneurs get all the tools they need - funding, mentorship and a network to transform themselves and India’s economy.”
Aarushi Periwal and Binaifer Dulani, creatives and founding members, Talented said, “Women often put the needs of others before their own, and their dreams and passions can start to fade. But by looking back at their younger selves, they can reignite that passion and pursue their goals with renewed vigour, knowing that their success is not only for themselves, but for the generations of women who will come after them. According to a World Bank study, only seven out of every 100 entrepreneurs are women. That’s a glaring gap to be filled, and this film is not just to motivate, but also to solve for some of the roadblocks faced by women. Along with our director, Robbie, strategy consultant Sumera, Little Giant Films, and Britannia, we’ve tried to show these women the possibility of making it happen."
The contest is open for entries from 15 February 2023 and the winners will be announced in March.
Client: Britannia
Agency team: Aarushi Periwal, Binaifer Dulani, Shashank Deekonda, PG Aditiya, Yash Dugar, Prashant Gopalakrishnan, Samyu Murali
Consulting partner: Sumera Dewan
Client team: Amit Doshi, Siddharth Gupta, Soorya Chandran, Abhishek De
Director: Robbie GrewalProduction house : Little Giant Films
Producers: Vandana Singh and Karan R Sharma
Dop : Pratik Deora