Bournvita preps parents for exams, takes on obsession with marks

Watch the ad film conceptualised by Ogilvy & Mather here

Mar 04, 2016 09:44:00 AM | Video | Campaign India Team

Bournvita has rolled out an ad film in line with its 'Tayyari jeet ki' (Preparation for success) proposition, in time for the exam season. The film has been conceptualised by Ogilvy & Mather and is for Bournvita's Badam booster.
It opens in a hall where a lady (later revealed to be the school principal) addressing parents of children who are soon going to take their exams. She asks one of the ladies in the room if she remembered her grades in ninth standard, which she doesn't remember. Asking parents if they remembered their grades from college, she reveals that she herself got only 59 per cent, but is today the principal of a school. She makes the point that there's no report card that has shown the ability of a child. The reports only reveal some numbers, which people won't remember for long, she underlines. She urges parents to stop pushing their children for marks but instead get them to learn something. The film ends with the voice over introducing Bournvita Badam booster and the theme 'Tayyari har exam ki'.
The film went live on social media on 3 March 2016.
Client: Cadbury
Agency: Ogilvy & Mather
Production house: Corcoise Films
Director : Vishwesh Krishnamoorthy