BlueStone helps a couple find love in the little things
Watch the film conceptualised by Manja here
Sep 27, 2022 12:24:00 PM | Video | Campaign India Team
BlueStone has rolled out a campaign titled ‘love is in the little things’ to highlight its watch jewellery.
Conceptualised by Manja, the film aims to highlight the small moments that make a relationship shine,
rather than focusing on grand romantic gestures. The film captures the story of a couple, a wife who is a seasoned runner and a husband who isn't as active, both completing a marathon. Having finished, the wife seeks out her partner, who appears exhausted yet ecstatic to cross the finish line. Struggling to catch his breath, he pulls out something from his pocket and attaches it to her smartwatch. Surprised, the woman curiously looks at the unique piece of watch jewellery on her wrist – one meant to be a memento commemorating their first marathon together – denoting that love is in the little things.
Harshna Pasari, head of marketing, BlueStone, said, "Predominantly, the romance we see depicted is one of the over-the-top fairy tales. But real relationships are built on small, intimate moments rather than grand gestures. That's what we want to capture in our messaging - a reassuring touch, reliable routines, and little yet meaningful gifts like watch jewellery – that keep the romance alive and kicking. The featured category furthers our storytelling at a time when other brands are talking about heavy, festive collections that modern couples are increasingly moving away from. Today, the consumer demands jewellery for everyday wear - for the wardrobe, not the locker - and BlueStone is here to satiate their desires.”
Arvind Krishnan and Prajato Guha, founders, Manja, said, “The product is so fresh; it made us want to place it in an equally fresh human context. ‘love is in the little things’ was born from that. The film, print ads and all other assets bring this to life in their own, unique way. The narrative feels fresh, yet remains rooted in truth.”