Campaign India Team
Sep 29, 2022

Bata lets Kartik Aaryan’s feet do the talking

Watch the film conceptualised by Contract Advertising here

Bata India has launched a campaign called ‘It’s Got to be Bata’, for its Impressions Collection, featuring actors Kartik Aaryan and Wamiqa Gabbi. Conceptualised by Contract Advertising, the film highlights how good shoes can strike exciting conversations and make an impression. 
 
In the film, Aaryan is seen at a party, when Gabbi steps on his shoes by mistake. He is instantly impressed by her gold metallic block heels and tries to initiate a conversation. However, Gabbi smirks and walks away with a witty reply. Nevertheless, when they cross paths again, Aaryan’s shoes catch her attention and she asks him if they’re from Bata. Aaryan mockingly tells her that she knows a lot about men’s footwear. To this, Gabbi responds by saying she knows about him too. He then breaks ice by saying that her reply means they’ve definitely met before. He then joins her at her table and they both laugh. 
 
Gunjan Shah, MD and CEO, Bata India, said, “Bata India, as a brand, is woven into the cultural fabric of India. As the nation gets ready to revel in festivities, we are proud to present our new Impressions Collection - a wide array of stylish footwear ranging from ethnic to western and fusion to get you ready for any celebratory occasion, reiterating the message - If it’s a celebration, It’s Got to be Bata.” 
 
Sagar Mahabaleshwarkar, chief creative officer, Contract India, said, “A simple compliment ‘I like your shoes. It suits you.’ can start off a conversation on every occasion, through all your fashion phases. When we dress well, it makes an impression. All of us grab on to attires that capture confidence at a single glance, while the perfect pair of shoes top it off from the bottom up. With this campaign, we encapsulated the role shoes play as a conversation starter in every celebration, and Kartik Aaryan and Wamiqa Gabbi’s friendly banter beautifully convey the message.”
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.