Bajaj Avenger cruises through life for life

Bajaj Avenger has released a campaign highlighting the evolving landscape of the Indian film industry using a virtual production studio. Conceptualised by Media.Monks, the film aims to position the brand as one that accompanies its rider on life’s never ending journey. 

 

The film begins with the rider and his Avenger cruising through life together. They are seen chasing down their dreams and goals. 

 

Gayatri Sethi, SVP of growth, Media.Monks India, talks about the journey of building a strong narrative with virtual production for brands: “ Clients often want stories to be told which always run into the walls of time & cost. Virtual production is allowing them to scale those walls and in doing so, ensure that the production is met as per the client's needs, within the timeline and budget."

 

Robert Godinho, MD, Media.Monks India, added, “Legacy Brands, especially automotive is very exciting to work with and in the future we see a lot of collaborations happening with this nimble and effective tool, Virtual production. We hope what has started out as a one-off could convert to a monthly retained model where MediaMonks can help in putting out fresh content for all things digital as well as TVCs with VP. The playing field is changing and we are super stoked to have Bajaj backing our vision with their brand story.”

 

John Paite, CCO (art and tech), Media.Monks India, said, “We started our journey into virtual production 3 years ago, and learned and improved through a lot of trial and error. To be able to make an emotive film like this today shows how much virtual production has grown in India. But, more than the tech, I’d say it’s the people who bring the real magic to the table - the creatives who conceptualise the film, the artist who creates the environment, the technical artist, and the full production crew.”