Ayushmann Khurrana pushes financial freedom with Dhani

Dhani Services has launched a campaign titled 'Ab Plans Nahin, Payments Push Kar' (Don't push plans but payments), which features actor Ayushmann Khurrana. Conceptualised by Leo Burnett Orchard, the film aims to encourage its consumers to not postpone their wish list purchases due to financial setbacks. 

The film showcases Khurrana encouraging a customer at a billing counter to go for the shirt he decided to opt-out of. It showcases the seamless service of the Dhani card service and how one can easily pay back the funds loaned through instalments. 

Ankit Banga, CMO Dhani, said, “By personifying the behaviour of our campaign, we look forward to introducing India to a novel 'pay in 3' card method that allows you to keep enjoying your lives and manage payments more efficiently."

Pravin Sutar, head of creative, Leo Burnett Orchard, added, “While pushing the pause button on purchasing our wish-listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom card, users can fulfil their wishes and pay later. Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”

CREDITS: 

Creative agency: Leo Burnett Orchard

Head of creative: Pravin Sutar

Creative team: Srishty Kamboj 

Executive vice president: Gaurav Dudeja

Vice president: Bhawana Choudhary

Brand services director: Nikita Chakraborty

Production house: Content Factory by Prodigious

Director: Sanket Pathare

Producer: Aanandita Banerjee, Hetuk Mehta