7 months ago| video
Watch the film conceptualised by Leo Burnett Orchard here
Oct 25, 2021 04:38:00 AM | Video | Campaign India Team Share -
Dhani Services has launched a campaign titled 'Ab Plans Nahin, Payments Push Kar' (Don't push plans but payments), which features actor Ayushmann Khurrana. Conceptualised by Leo Burnett Orchard, the film aims to encourage its consumers to not postpone their wish list purchases due to financial setbacks.
The film showcases Khurrana encouraging a customer at a billing counter to go for the shirt he decided to opt-out of. It showcases the seamless service of the Dhani card service and how one can easily pay back the funds loaned through instalments.
Ankit Banga, CMO Dhani, said, “By personifying the behaviour of our campaign, we look forward to introducing India to a novel 'pay in 3' card method that allows you to keep enjoying your lives and manage payments more efficiently."
Pravin Sutar, head of creative, Leo Burnett Orchard, added, “While pushing the pause button on purchasing our wish-listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom card, users can fulfil their wishes and pay later. Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”
Creative agency: Leo Burnett Orchard
Head of creative: Pravin Sutar
Creative team: Srishty Kamboj
Executive vice president: Gaurav Dudeja
Vice president: Bhawana Choudhary
Brand services director: Nikita Chakraborty
Production house: Content Factory by Prodigious
Director: Sanket Pathare
Producer: Aanandita Banerjee, Hetuk Mehta