Magicbricks has rolled out a campaign titled ‘property sahi aur ab services sabhi’ (right property and now the all services) featuring actor and brand ambassador Ayushmann Khurrana, to reiterate its transformation into an integrated, full-stack digital platform for all property needs.
Conceptualised by RK Swamy BBDO, the films, through a comical slice of life scenario, highlight two primary challenges that customers face - identifying the right home loan and seeking authentic expert assistance.
The first film features Khurrana helping his brother Aparshakti Khurana to garner advice and loan offers through banks affiliated with Magicbricks, for buying his first apartment. The second film showcases Khurrana introducing a lady to Magicbricks to help her find experts for the right property valuation, advice on price trends, and locality concerns. Both the films showcase how a property advisory available through Magicbricks can help with authentic and credible guidance for property concerns.
Devarshy R. Ganguly, head of marketing, Magicbricks, said, “The two new TVCs focus on important pillars in the home buying journey- home loans and expert advice and assistance; thus, reinstating our brand purpose that Magicbricks is a one-stop solution for all property-related needs. Through its succinct messaging, the campaign emphasises how Magicbricks is committed to addressing customer challenges; thus enabling a hassle-free experience.”
Ankur Suman, partner and executive creative director, RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with ‘property experts’ in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann's brother makes the creative all the more credible.”
Creative agency: RK Swammy BBDO, Delhi National creative director: Ankur Suman Production house: R.A.T films Director: Ruchi Narain Executive producer: Ashutosh Shah DOP: V. Manikandan