Axis Bank has rolled out a film which urges India to support small businesses.
Conceptualised by Lowe Lintas, the film shows how tea stalls owners, paan shops, florists and other small vendors have kept a khata (an account) with its customers where the latter have often paid them at a later date for their services.
Now, with a lot of them out of business because of the lockdowns, Axis Bank states its time for the customers to return the favour and pay them in advance for their services.
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