Campaign India Team
Jun 14, 2020

Axis Bank calls for support to vendors with #ReverseTheKhata

Watch the film conceptualised by Lowe Lintas here

Axis Bank has rolled out a film which urges India to support small businesses.
Conceptualised by Lowe Lintas, the film shows how tea stalls owners, paan shops, florists and other small vendors have kept a khata (an account) with its customers where the latter have often paid them at a later date for their services.
Now, with a lot of them out of business because of the lockdowns, Axis Bank states its time for the customers to return the favour and pay them in advance for their services. 
The film was published on 13 June.


Campaign India

Related Articles

Just Published

1 hour ago

Facebook's strong earnings clouded by concerns over ...

Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online

1 hour ago

Chumbak gets Sara Ali Khan Instagramming

Watch the film conceptualised by The Script Room here

5 hours ago

Publicis Groupe names creative chief for APAC and MEA

Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board