Axis Bank calls for support to vendors with #ReverseTheKhata

Axis Bank has rolled out a film which urges India to support small businesses.

 

Conceptualised by Lowe Lintas, the film shows how tea stalls owners, paan shops, florists and other small vendors have kept a khata (an account) with its customers where the latter have often paid them at a later date for their services.

 

Now, with a lot of them out of business because of the lockdowns, Axis Bank states its time for the customers to return the favour and pay them in advance for their services. 

 

The film was published on 13 June.