Astral takes the humour route to showcase serious waterproofing solutions

Astral has rolled out a campaign for its 'TruBuild' product range. 

 

The campaign consists of a film through which Astral showcases its product range to stop leakages. Taking the humour route, the film showcases a contractor getting calls from his customers who are complaining of leakages. He visits those houses and is left in tears because of the complaints. This comes to an end when a shopkeeper introduces him to Astral's Trubuild waterproofing solutions.    

 

Saumya Engineer, VP, Astral, said, “Our primary goal with the new digital campaign is to reveal the revitalised TruBuild brand and highlight its impressive range of products and capabilities. Through a compelling advertisement, we aim to humorously and powerfully depict the challenges customer and user face when dealing with waterproofing failures. Our extensive selection of TruBuild products provides a dependable and efficient solution, empowering individuals to regain control over their living spaces and stop worrying about water ingress/water leakage issues.”