In the journey to create a dream home, many homes turn into ‘houses’, because the focus is more on the appearance of the interiors rather than comfort. The result: the comfort of living in one’s own home is compromised.
Ogilvy Mumbai has released a three minute corporate film 'Homes not showrooms' for Asian Paints that drives home this message. The main film is a narrative of a grandfather, father and grandson and captures the feeling and meaning a home holds.
Amit Syngle, COO, Asian Paints, said, "We are instilling empathy and meaning into decor in order to inspire people to lead richer lives at home. Being a forerunner in the décor space, we also own the emotion of home more powerfully than any other brand in India."
Sukesh Nayak, CCO, Ogilvy Mumbai, said, "Decor should not just be about beauty but happiness too.”
This will be followed by a series of shorter films, activation, digital and on-ground activities, designed to drive home the campaign thought - urging consumers to go beyond simply decorating, to actually living comfortably in their dream house.
Client: Asian Paints
Agency: Ogilvy Mumbai
Creative: Sukesh Nayak, Kunal Sawant, Chandni Kapur
Planning: Prem Narayan, Vipasha Bhuptani, Sumana Suresh
Account management: VR Rajesh, Pradeep Rao, Amrita Basu, Ritu Pandya, Alamara Shaikh
Production house: Purple Vishnu Films
Director: Sainath Choudhury
Producer: Malaika Choudhury