Campaign India Team
Jan 16, 2024

Asian Paints lets the customer take all the credit for its 'picture perfect' walls

Watch the film conceptualised by Ogilvy here

Asian Paints has rolled out a campaign, 'kaam hamara. credit aapka' (our work,your credit), that taps into the consumer sentiment around hassles related to painting a home.
 
Conceptualised by Ogilvy, the film spotlights the efficiency and convenience of the paint company's services that ensure a seamless and on-time painting experience. Taking the humour route, the film showcases an interaction between a satisfied customer and a skilled supervisor, wherein the customer brags to his guests and claims all credit for the efficient and timely paint job done on his house while gloating over the compliments he receives for his newly-minted, attractive walls.
 
Amit Syngle, managing director and CEO, Asian Paints said,” Now, we move forward to our next phase of disruptive growth with an all-new identity - Beautiful Homes Painting Service. With the innovative painting solutions and on-time, problem free painting commitment, the brand stands strong as an enabler and a reliable partner in helping customers create beautiful homes seamlessly. The new "Kaam Hamara. Credit Aapka." campaign carries forward this brand philosophy. The campaign is a testament to the brand's dedication to excellence, innovation, and customer satisfaction.”
 
Prem Narayan, chief strategy officer, Ogilvy India, said, "Asian Paints deeply understands and acknowledges the common challenges faced by homeowners during painting. While everyone loves beautifully painted homes and getting compliments thereafter, the journey to reach there is always full of hard work. Beautiful Homes Painting Service plays the role of a silent trustworthy partner, ensuring desired results without any hassles. Our new campaign humorously showcases how homeowners can effortlessly continue enjoying their lives while the adept Beautiful Homes Painting Service supervisors expertly facilitate their home painting requirements.”
 
The campaign was rolled out on 15 January on YouTube and other social media platforms. 
 
Credits:
Client: Asian Paints
Agency: Ogilvy Mumbai
Ogilvy creative team: Sukesh Nayak, Vivek Verma, Srinjayi Sengupta, Akshay Gawde, Chaitali Mane
Ogilvy account management team: VR Rajesh, Amarinder Butalia, Dharal Goshalia, Vishwendra Singh Parmar, Akash Singh
Ogilvy planning team: Prem Narayan, Samhita Chaudhuri, Namita Gupta
Production house: Chrome Pictures
Director: Hemant Bhandari
Producers: Abhishek Notani, Aakriti Bhatnagar, Anand Rai
 
Source:
Campaign India

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