Ashiana Housing has rolled out its second film part of the 'Behtar Parvarish Ka Pata' (the address for a better upbringing) campaign.
The film titled 'darpok daddy' (scared father) shows a girl in a swimming pool while her father is lying down by the pool and reading a book. The girl tries to convince her father to get into the pool, but the man is scared. The girl pulls out a motivational quote for from a book she read at her society's library. The conversation leads to the girl finally convincing her father to enter the pool and teach him how to float in water.
The film that was conceptualised by Tomorrow Creative Lab and Intertwined Brand Solutions was published on 24 January 2018.
Client: Ashiana Housing
Agencies: Tomorrow Creative Lab and Intertwined Brand Solutions
Creative and strategy leads: Malvika Mehra and Divya Pratap Mehta
Production house: Man on the Moon Films
Director: Shamik Sen Gupta