Campaign India Team
Feb 06, 2018

Ashiana Housing continues with doting conversations, this time between a girl and her father

Watch the ad film conceptualised by Tomorrow Creative Lab and Intertwined Brand Solutions here

Ashiana Housing has rolled out its second film part of the 'Behtar Parvarish Ka Pata' (the address for a better upbringing) campaign. 
 
The film titled 'darpok daddy' (scared father) shows a girl in a swimming pool while her father is lying down by the pool and reading a book. The girl tries to convince her father to get into the pool, but the man is scared. The girl pulls out a motivational quote for from a book she read at her society's library. The conversation leads to the girl finally convincing her father to enter the pool and teach him how to float in water. 
 
The film that was conceptualised by Tomorrow Creative Lab and Intertwined Brand Solutions was published on 24 January 2018. 
 
Credits:
 
Client: Ashiana Housing
Agencies: Tomorrow Creative Lab and Intertwined Brand Solutions
Creative and strategy leads: Malvika Mehra and Divya Pratap Mehta
Production house: Man on the Moon Films
Director: Shamik Sen Gupta
Source:
Campaign India

Related Articles

Just Published

Premium
Opinion: Call it magical, transformational or a revelation; I call it Fasttrack 2018
Premium
1 day ago

Opinion: Call it magical, transformational or a ...

The author reminisces his experience from AAFA's FastTrack 2018 Professional Excellence Programme

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Premium
SBI assigns media duties to DDB Mudramax
Premium
2 days ago

SBI assigns media duties to DDB Mudramax

Account won post a multi-agency pitch

Premium
Anchor Electricals appoints Leo Burnett, Initiative
Premium
2 days ago

Anchor Electricals appoints Leo Burnett, Initiative

The accounts were won post multi-agency pitches