Campaign India Team
Feb 06, 2018

Ashiana Housing continues with doting conversations, this time between a girl and her father

Watch the ad film conceptualised by Tomorrow Creative Lab and Intertwined Brand Solutions here

Ashiana Housing has rolled out its second film part of the 'Behtar Parvarish Ka Pata' (the address for a better upbringing) campaign. 
The film titled 'darpok daddy' (scared father) shows a girl in a swimming pool while her father is lying down by the pool and reading a book. The girl tries to convince her father to get into the pool, but the man is scared. The girl pulls out a motivational quote for from a book she read at her society's library. The conversation leads to the girl finally convincing her father to enter the pool and teach him how to float in water. 
The film that was conceptualised by Tomorrow Creative Lab and Intertwined Brand Solutions was published on 24 January 2018. 
Client: Ashiana Housing
Agencies: Tomorrow Creative Lab and Intertwined Brand Solutions
Creative and strategy leads: Malvika Mehra and Divya Pratap Mehta
Production house: Man on the Moon Films
Director: Shamik Sen Gupta
Campaign India

Related Articles

Just Published

18 minutes ago

Nike, Adidas, Netflix, Ben & Jerry's and more show ...

Protests have been taking place across globe following George Floyd's death.

40 minutes ago

Creative Critique through the gender lens: Ad ...

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

19 hours ago

Asian Paints shows new safety standards with nosy ...

Watch the film conceptualised by Ogilvy here

21 hours ago

Opinion: The new normal - (yet) another perspective

This crisis seems to have somehow nudged people into caring, states the author