Ashiana Housing has appointed Tomorrow Creative Lab to handle its creative mandate. Tomorrow worked with InterTwined as its strategy and account management partner for the pitch in Delhi. The agencies will together work on strategy and creative including ATL, BTL and digital.
Ankur Gupta, joint marketing director, Ashiana Housing, said, "It was a pleasure to see the pitch of Tomorrow and Intertwined, what impressed me, was that the understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall was delighted to see the kind of detailing and effort.”
Ashiana Housing is a real-estate development company established in 1979 with its head office in New Delhi.
Malvika Mehra, founder and creative director, Tomorrow Creative Lab, said, "It’s probably odd to say this in a business context but the first thing that struck Divya (Divyapratap Mehta, founder, InterTwined) and me about the Ashiana Housing brand is their deeply grounded value system, and humility. Stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work, whether it is their Senior Living offerings, or mid-income housing options with world-class amenities. High time then, that this respected brand took centre-stage. This is where Tomorrow comes in, as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”
