Amazon Pay clicks with the smile on its user's face

Amazon Pay has launched a campaign titled #AbHarDinHuaAasan (now everyday made easy), to highlight the convenience and safety of digital payments on its platform. Conceptualised by Amazon Pay's in-house team, the campaign celebrates the evolution of money and the use of cashless transactions across people of different job roles. 

 

The film features various situations, where Amazon Pay users make cashless transactions with small and big vendors alike, through the app. It showcases how the cashless payments bring a smile to their face and help them manage their money hassle-free, in the safety of digital payments. 

 

Mahendra Nerurkar, CEO and VP, Amazon Pay India, said, “Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers and small businesses. #AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.”