Campaign India Team
Dec 20, 2021

Amazon Pay shows you what you have

Watch the film conceptualised by Amazon India’s internal team and OML here

Amazon Pay has launched a campaign titled ‘You have it, you just didn’t know it’, to spread awareness about Amazon Pay’s range of 'buy now pay later' prodcuts. Conceptualised by Amazon India’s internal team and OML, the film aims to enhance and simplify the way users make payments in their daily life. 
 
The film features four friends, three of whom question the fourth one about her rapping skills. When asked, she denies and tells them that she’s never rapped her entire life. They then show her a video of herself rapping in her sleep. She is shocked and thrilled to realise that she has a talent she didn't even know of. Her friends then equate it to Amazon Pay, where you can shop now and pay later - which is already available to amazon shoppers, some of whom are not even aware about it. 
 
Mahendra Nerurkar, CEO and VP, Amazon Pay India, said, “Today, customers are looking for holistic digital experiences, and payment solutions that are trusted, convenient and rewarding. Our campaign ‘You have it, you just didn’t know it’ is an endeavor to demonstrate how Amazon Pay is available to anyone who has the amazon.in app, and simplifies the lives of customers by providing them with an array of products and benefits. Through this campaign, we have captured customer-centric stories that further strengthen the sense of convenience around digital payments and drive adoption for Amazon Pay.”
 
The campaign will run across television, outdoor, social media, onsite and merchant stores.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

2 days ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

2 days ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

2 days ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.