Campaign India Team
Nov 08, 2022

Amazon Pay simplifies digital payments for merchants

Watch the film conceptualised in-house here

Amazon Pay has rolled out the second leg of its #AbHarDinHuaAasan campaign to highlight the way digital payments simplify the lives of merchants across the country. 
Conceptualised in-house and produced by Schbang, the film portrays day-to-day instances where merchants experience the convenience of Amazon Pay and underscores the simplicity of using payment tools and get instant rewards. It also shows the ease of credit access to the brand's ICICI co-branded credit card that enables its customers to expand their budget instantly. It also reveals how local store owners can grow their businesses with the brand's business app through features such as accounts reconciliation and more. 
Vikas Bansal, whole time director, Amazon Pay India, said, “We aim to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast and frictionless, and enable the widest choice of payment options for both our merchants and customers. Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions which help enhance their digital payment experience across multiple customer touchpoints. #AbHarDinHuaAasan is our endeavour to raise awareness and further strengthen the need for adoption of digital payments and encourage every merchant, customer, old or young to transact seamlessly.” 
Campaign India

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