Acer provides 'proof of the pudding'; shoots commercial with camera attached to laptop

Acer India has used a Red Epic camera attached to an Acer Laptop to shoot its latest television campaign. The ad film, featuring brand ambassador Hrithik Roshan, has been created by BBH India and directed by Abhinay Deo.

The film starts with Roshan questioning the use of the Red Epic camera attached to the Acer laptop to shoot the ad. He seeks an assurance from Deo and the client, before he starts work on it. Roshan then introduces the new features of the laptop, the ultra light weight, the ultra fast speed and the dolby sound.

Commenting on the idea behind the film, Harish Kohli, managing director, Acer India, said, “The innovative method used to film this TVC is ground breaking and proof of the power an Acer laptop holds under its chassis. I believe that this TVC will give the audience a very good idea of how powerful our products are. Hrithik is a great sport and I am glad that he agreed to go along with this unconventional method of filmmaking.”

Partha Sinha, managing partner, BBH India, said, “When we delved deep into the Acer brand and the products, we figured out a simple thing. Acer can provide the most unobvious and surprising solutions. We wanted to challenge the obvious in communication and created a film using the laptops; not a claim, but the proof of the pudding. This is the true nature of the brand - do things which are seemingly impossible.”

The TVC went on air on 20 October.

Credits:

Client: Acer India
Creative Agency: BBH India
Senior Marketing Manager: Ravi Hansdak
Managing Partners: Russell Barrett, Partha Sinha, Subhash Kamath
Creatives: Vinod Sudheer, Kunal Sawant
Planning: Sanjay Sharma, Kanishk Kabiraj
Account Management: Shishir Khandelwal, Monish Debnath
Agency Producers: Sushma Joseph, Rahul Kulkarni, Khvafar Vakharia
Technical advisor: Nikhil Verma
Production House: RDP
Director: Abhinay Deo
Producer: Apurba Das, Divyaa Iyer
Music Director: Kartik Shah
DOP: Aayanka Bose
HOD Graphic Commercials: Reynold Rodrigues