Campaign India Team
Apr 16, 2015

7UP Revive urges people to stay hydrated by ‘topping up’

Watch the film conceptualised by BBDO India here

wide player in 16:9 format. Used on article page for Campaign.
7UP Revive, PepsiCo’s newest summer offering, has rolled out its ad film titled, ‘Body ka top up’ conceptualised by BBDO India.  
 
The film begins with a group of youngsters enjoying a game of beach-volleyball on a sunny day. Feeling the heat, the group opts to take a break and ask for a ‘top up’ at a nearby shack. The shack-owner responds that they will find the mobile shop in the main market. The group grins and says that they are not looking for a mobile top up but, “Body ka top up” following which one of the protagonists reaches out for a bottle of 7UP Revive. The film cuts to a shot of the group enjoying their drink, as a voice over introduces 7UP Revive and highlights its benefits. The film ends with the group getting back to their game while the voice over says, “New 7UP revive. Body ka top up” (A top up for the body). 
 
Vidur Vyas, senior director- marketing, PepsiCo India said, “Our objective is to educate consumers and create a new category of products starting from 7UP Revive. The film is simple, it talks about how with the goodness of vitamins B3, B6 and B12 and electrolytes like sodium and potassium, 7UP Revive helps to re-energise and replace the fluids the body needs.”
 
Sandipan Bhattacharyya, executive creative director, BBDO India said, “The film kicks off a surround campaign that will see ‘Body ka top UP’ find even more relevance across various consumer touch points.”
 
The film will air in Hindi, Malayalam and Tamil languagues.
 
Credits:
                                             
Client: PepsiCo India
Creative agency:  BBDO India      
Chief creative officer: Josy Paul
Executive creative director: Sandipan Bhattacharyya
Business director: Rajesh Sikroria
Creative director: Ajitesh Verma, Anunay Rai
Creative group head: Gurdev Singh
Account management: Gireesh Gupta, Aditya Gupta
Director: Steven Ada                                      
Production house: Dreamcatchers
Source:
Campaign India