Škoda Kushaq takes a family out on its safest spin

Škoda India has rolled out a film for Kushaq under its campaign which aims to position the brand as India's safest family car. Conceptualised by Wunderman Thompson, the film highlights the features of the car, which are an ideal option for a family. 

 

The film begins with a family travelling together for an outing. When they reach their destination, the father is seen taking the cycle out of the trunk of the car and prepping his young son for a ride, while the mother captures their moments on camera. They are seen gallivanting through the wilderness and travelling back home safely, with the father and son seated in the backseat. As the mother takes the wheel, the child, who’s strapped with all his safety gear, is seen enjoying the scenery with his father on their way back home. 

 

The film was publsihed on social media on 17 February.