Campaign India Team
Feb 23, 2023

Škoda Kushaq takes a family out on its safest spin

Watch the film conceptualised by Wunderman Thompson here

Škoda India has rolled out a film for Kushaq under its campaign which aims to position the brand as India's safest family car. Conceptualised by Wunderman Thompson, the film highlights the features of the car, which are an ideal option for a family. 
 
The film begins with a family travelling together for an outing. When they reach their destination, the father is seen taking the cycle out of the trunk of the car and prepping his young son for a ride, while the mother captures their moments on camera. They are seen gallivanting through the wilderness and travelling back home safely, with the father and son seated in the backseat. As the mother takes the wheel, the child, who’s strapped with all his safety gear, is seen enjoying the scenery with his father on their way back home. 
 
The film was publsihed on social media on 17 February.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.