nikhil rangnekar
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IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
Spatial Access launches services in Indonesia and Thailand
On its eighth anniversary, the company also unveiled a new logo
Spatial Access announces new verticals; ropes in Nikhil Rangnekar to head media business
Geetanjali Bhattacharji has been promoted to head the marketing input audits vertical
Walt Disney appoints Starcom Worldwide
Walt Disney Company India has appointed Starcom Worldwide as its media agency partner. The agency network will manage Walt Disney’s media strategy and investment across all lines of business, prominent amongst which are broadcasting, studio entertainment and home entertainment, across all media forms. It will also provide strategic advice as well as business solutions to relevant businesses. The account will be handled out of the agency's Mumbai office.Girish Upadhyay, business director at Starcom Worldwide, Mumbai, will lead the account, reporting to Rangnekar.
MRUC, NRSC decide to merge IRS, NRS
MRUC and NRSC have decided to merge the IRS and NRS. IRS is the flagship readership research from MRUC, while NRS is the readership research from NRSC.Sam Balsara (pictured), chairman of the governing council, NRSC and Ashish Bagga, member – governing council, NRSC have been mandated by the NRS Council and G Krishnan, chairman of the governing council, MRUC and Bharat Kapadia, member – board of governors, MRUC have been mandated by MRUC to discuss and finalise the modalities of the merger.
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