my11circle
My11Circle doubles down on data, distraction and the dugout
From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy gaming is evolving beyond celebrity ads and into performance-led marketing theatre.
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Fourteen ads from gaming companies airing during IPL being screened for ASCI violations
Seven of these are for My11Circle, two for Fairplay, and one each for Betway, Gamezy, Junglee Rummy, MPL, Winzo
Sourav Ganguly gives a giant surprise to accentuate My11Circle’s rewards
Watch the film conceptualised by The Script Room here
What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Blog: Fantasy leagues are proliferating. But, profitable?
The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.
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