influencer marketing
From ‘credible?’ to ‘incredible!’: Measuring influencers' influence
Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Boomlet Group launches BNext
The talent wing aims to bridge the creative gap between brands and influencer marketing by leveraging its pool of content creators
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