Chandan Bagwe

Conversational AI: Why India’s marketers can’t ignore the voice shift
Opinion
Sep 17, 2025
Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

Why India’s smartest marketers are blurring category lines
Advertising
Jul 25, 2025
Chandan Bagwe

Why India’s smartest marketers are blurring ...

In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.

Beyond the follower count: When influence meets due diligence
Marketing
Apr 23, 2025
Chandan Bagwe

Beyond the follower count: When influence meets due ...

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

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