Snapdeal’s new ad gives neck sprains a fashion twist

Snapdeal launched its new brand campaign, ‘Nazar atak jaaye’ (Your vision gets stuck). Developed by Snapdeal’s in-house brand team, it takes a wildly humorous approach to bring alive how attention-grabbing the ecommerce platform’s fashion can be.

The film opens in a doctor's clinic filled with patients whose necks are quite literally stuck at odd angles, providing a comedic metaphor for how Snapdeal’s dazzling fashion at super pocket friendly prices is causing people to stop and stare. It delivers both high entertainment and strong brand recall — making the point clear — Snapdeal fashion makes heads turn.

With vibrant visuals, playful scripts, and a tone rooted in the cultural fabric of Bharat, the campaign strikes a balance between aspiration and authenticity. It connects instantly with the platform’s young, digital-first audience.

Speaking on the launch, Achint Setia, CEO, Snapdeal, said, “Nazar atak jaaye campaign underscores Snapdeal’s endeavor to make the trendiest fashion available to India’s value-savvy fashion shoppers at delightful prices. This campaign uses humor and rooted Indian music as two creative devices to aid in audience engagement and recall.”

Today, over 90% of Snapdeal’s sales come from fashion and lifestyle categories, and more than 80% of orders are priced below INR 599, highlighting its deep alignment with the everyday needs of its customers. The platform’s reach is rooted in Bharat, with more than 80% of the orders from outside metros, where shoppers are increasingly seeking a combination of style, quality, and affordability. This expanding base of value-conscious, trend-driven consumers is at the heart of Snapdeal’s growth story.

Behind this expansive assortment is a network of local and regional manufacturers, brands, and sellers. Understanding the desires of their customers, they form the building block of Snapdeal’s trend-led catalogue.

The campaign is now live across Snapdeal’s digital platforms including YouTube, Instagram, Facebook, and LinkedIn, and marks a renewed commitment to being Bharat’s trusted fashion destination.

Campaign’s take: Snapdeal’s latest campaign, ‘Nazar atak jaaye’, is a quirky reminder that fashion envy can be physically immobilising—at least in their ad universe. A woman’s casual stroll ends with her neck hilariously stuck mid-gawk at a better-dressed passerby. Turns out, she’s not alone; a doctor’s clinic that she visits is full of similarly afflicted gawkers, all victims of Snapdeal’s budget-friendly, eye-catching fashion.

For a platform that draws 80% of orders from beyond the metros, this is a clever play on the aspirational-meets-affordable trope. The message is clear: you don’t need a big-city pay check to turn heads, just a Snapdeal account.

The ad’s rural-urban crossover appeal, visual slapstick, and the absurdity of a gym trainer-turned-doctor curing neck strains with Snapdeal deals neatly anchor the brand’s positioning—fashion that surprises your wallet and your neighbours.

But while the humour lands, the underlying insight taps into Bharat’s growing appetite for stylish self-expression without financial guilt. Snapdeal’s pitch: you can be Insta-worthy without spending like a city slicker. And if you can’t help but stare, well—there’s a cure for that.