Moves and wins roundup: Week of 22 January

 

Continental This gets Sociowash for digital

 

Sociowash has bagged the integrated digital mandate for Continental This. The account was won post a multi-agency pitch and will be handled by Sociowash’s Mumbai office. The agency aims to enhance the pre-mix coffee brand’s digital footprint and develop creative strategies. Furthermore, the brand will leverage its performance media, video production, influencer marketing and social media marketing capabilities, to bolster Continental This's brand awareness and attract a wider audience. 

 

MudraMax elevates Deleise Ross

 

MudraMax has announced the elevation of Deleise Ross as senior vice president and head of business. She was associate vice president. Ross will lead business operations for the agency's West and South division. Ross will report to Rammohan Sundaram, president – integrated media, DDB Mudra Group. 

 

Admatazz bags Anupam Stationery

 

Digital Refresh Network hires Rahool Talukdar

 

Digital Refresh Networks has announced the appointment of Rahool Talukdar as head of creative. Talukdar will be responsible for delivering fresh narratives through not merely advertising but a larger canvas of content - a game DRN plans to explore big time in the coming years through long form, short form, content for commerce, OTT Stories for brands and other segments. His last full-time stint was with iProspect, where he was senior creative director. In a career spanning over 16 years of experience, he has also worked with Anterprise Network and Focus Circle Brands, among others. 

 

PR Professionals baggs PFRDA's account

 

PR Professionals has bagged the public relations and digital media mandate for Pension Fund Regulatory and Development Authority (PFRDA). The account was won post a multi-agency pitch. The agency is tasked with promoting, developing, and regulating organised pension funds, notably the National Pension System (NPS). 

 

Coto appoints Shefali Anurag

 

Coto has announced the appointment of Shefali Anurag as its vice president of marketing. Anurag will be responsible for leading and executing the marketing strategy for coto, to drive the platform’s growth and enhance its presence in the dynamic landscape of technology, information, and the internet. Her last full-time stint was with Savage, where she was chief marketing officer. In a career spanning over 10 years, she has also worked with Amazon, Pomelo Fashion and Agoda, among others. 

 

Shrutika More joins Ipsos

 

Ipsos India has announced the appointment of Shrutika More as country service line leader for the creative excellence vertical. She joins the market market research company from Abbott Healthcare, where she was manager - insights, marketing excellence. She will report to Shalini Sinha, group service line leader, brand health tracking (BHT) and creative excellence (CRE), Ipsos India. In a career spanning 12 years, she has also worked with Kantar and CubeX Consulting.