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Read all the latest news from the marcomms world including updates from MediaMonks, Ziki, Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.
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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.