Moves and Wins: Week of 27 October

Abundatia Entertainment unveils 'aiON', an AI-powered creative division

Vikram Malhotra’s Abundantia Entertainment has launched ‘Abundantia aiON’, a new division focused on AI-driven storytelling. The unit aims to merge human creativity with artificial intelligence to develop films, series, characters, and worlds. Built on the philosophy ‘Human First. AI Empowered’, aiON seeks to empower creators by using AI as a creative accelerator. This follows Abundantia’s collaboration with Collective Artists Network on Chiranjeevi Hanuman – The Eternal, a Made-In-AI feature film releasing in 2026. The division plans to announce its first project slate soon, positioning Abundantia at the forefront of technology-enabled storytelling innovation in entertainment.

Surej Salim appointed president of The Advertising Club Madras

The Advertising Club Madras has elected Surej Salim, co-founder and COO of Digitally Inspired Media, as its 46th President for 2025–2026. The announcement was made at the Club’s annual general meeting on 24th October 2025. With nearly two decades in advertising and marketing, Salim brings strong creative and collaborative expertise to the role. During the meeting, members honoured the late Piyush Pandey, observing a minute’s silence and distributing black ribbons in his memory. The tribute underscored Pandey’s immense impact on India’s advertising landscape and creative community.

Rajdeepak Das named jury president for The One Show 2026

Rajdeepak Das, chairman, Leo, South Asia, and CCO, Publicis Groupe, South Asia, has been appointed jury president for the Branded Entertainment category at The One Show 2026. As jury president, he will lead judging for the discipline and vote on final selections. The One Show will announce additional jury presidents for Brand-Side/In-House and Gaming categories, along with the full jury, in December. 

ICICI Prudential Mutual Fund brands Santacruz Metro Station

ICICI Prudential Mutual Fund, in partnership with Times OOH, has secured full branding rights for Santacruz Metro Station on Mumbai Metro Line 3. Spanning around 4,000 square feet, the branding covers entry points, concourses, and platforms, enhancing brand visibility across commuter touchpoints. Located near ICICI Prudential’s headquarters, the campaign reinforces its local presence while promoting financial awareness. QR codes on platform doors allow commuters to access mutual fund education content. Mumbai Metro Line 3, stretching 33.5 km from Cuffe Parade to Aarey, is the city’s first fully underground metro, improving daily connectivity across key business districts.

The Pittch partners Skillbox for Seedhemaut’s 10-city live tour

The Pittch has been named production partner for hip-hop band Seedhemaut’s 10-city live tour, organised by Skillbox. Celebrating a decade of the band’s impactful lyricism and influence on Indian hip-hop, the tour promises powerful performances and high production value. The Pittch will manage creative design, planning, logistics, and execution across all cities, ensuring a seamless live experience. The collaboration highlights Skillbox’s commitment to bridging digital and live music engagement, while The Pittch reinforces its expertise in large-scale experiential production.