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Our weekly roundup of the latest appointments and account wins from Hashtag Orange, SGA PR, Ants Digital, Westin Mumbai Powai Lake, Mount Litera Zee School, Quess Corp, Isprava Group, Ad County, Not Funny, Brand Concepts Limited, PVR Inox, HT Media Group, The Logical Indian, Indian Craft Brewery, 82.5 Communications, Not Funny: Funcho’s, DreamSetGo, Virgin Music,Honasa, Adgcraft, Zee5, Zee Learn, PVR INOX and many more.
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While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.
Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.