Live blog: News updates - week of 31 May

In the news: Alphabet Media, Art-E Mediatech, Digital Refresh Networks, Ethinos, Filter Coffee Co., Glad U Came

May 31, 2021 06:24:00 AM | Gallery | Campaign India Team

Alphabet Media wins the PR and digital mandate for Maserati India
 
Alphabet Media has won the PR and digital mandate for Maserati India. The account was won following a multi-agency pitch. The mandate will involve strategic planning, media relations, digital campaigns, and providing integrated communication solutions for the brand. 
 
Filter Coffee Co. to handle Blossom Kochhar Aroma Magic's digital marketing mandate                                        
Filter Coffee Co., has bagged the social media mandate of Blossom Kochhar Aroma Magic. The account was won following a multi-agency pitch. The agency will be responsible for the brand’s digital marketing and strategy, along with content production, social media management, influencer management, content strategy and creation across all their products.
 
 
Digital Refresh Networks bags Gelato Italiano and The Coffee Bean and Tea Leaf
 
Digital Refresh Networks has won the digital mandate for FMCG Brands – Gelato Italiano and The Coffee Bean & Tea Leaf. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai and Kolkata team. The mandate includes setting up their e-commerce business and handling the overall planning and execution on the digital front.
 
Art-E Mediatech to handle social media duties for Flipkart Seller Hub
 
Art-E Mediatech has been appointed as Flipkart’s partner in strategy formulation, to provide digital marketing services for their Seller Hub business. The mandate will involve planning and execution of digital marketing strategies comprising social media, cross-medium communication and marketing strategies, together with influencer management targeted towards the seller community.
 
Bagrry's appoints Ethinos
 
Ethinos has bagged the digital mandate of Bagrry’s. The account was won following a multi-agency pitch. The agency will be responsible for reinforcing the brands digital presence with an integrated approach. 
 
Glad U Came to handle The Bath Store
 
Glad U Came has won the PR mandate for The Bath Store. The agency will be responsible to handle The Bath Store’s media duties and PR. The Bath Store aims to provide organic personal care products.