Live blog: News updates - week of 21 June

In the news: Archetype, Genesis BCW, Omega Seiki, OnePlus India, Overheard Communications, Pitchfork Partners, RepIndia, Tonic Worldwide

Jun 20, 2021 09:27:00 AM | Gallery | Campaign India Team

Genesis BCW bags Manipal Technologies’ mandate
 
Genesis BCW has won the communications business for Manipal Technologies in the South India region. The mandate includes public relations and thought leadership, with the agency working on creating brand awareness. 
 
Archetype to handle GreyOrange’s integrated communications biz
 
GreyOrange, a global provider of solutions looking to modernise fulfilment operations through AI-driven software and robots, has awarded its communications mandate to Archetype. The agency is tasked with reinforcing GreyOrange’s employer brand globally – with an added focus on driving the tech and corporate brand positioning in India. This will be an integrated remit spanning social, digital, creative, PR and employee advocacy.

Purnima Bali joins RepIndia

RepIndia has announced the appointment of Purnima Bali as creative director. She will be tasked with leading the creative at RepIndia. She moves from Interactive Avenues where she was associate creative director. 

Tonic Worldwide, yellow.ai forge partnership

Tonic Worldwide has partnered with conversational CX automation platform yellow.ai to build AI-powered, intelligent virtual assistants across text and voice channels for businesses. The partnership aims to automate customer engagement and commerce, in addition to supporting large brands. Further, it looks to providing natural language-enabled product insights to transform enterprises’ customer experience.

Bayer's Seminis appoints Overhead Communications 

Overheard Communications has been appointed as the agency on record (AOR) for the crop science division of Bayer, for the Seminis brand. The business will be managed from the agency's Mumbai office. Overheard Communications will manage the social media accounts and help
the brand grow and sustain it's organic presence. 

Pitchfork Partners to lead strategic communication for Integrow Asset Management

Integrow Asset Management has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. The agency will be responsible for driving the brand's outreach and supporting its business growth and strengthening the brand narrative.

OnePlus India names Jasprit Bumrah as brand ambassador for its wearables

OnePlus India has welcomed cricketer Jasprit Bumrah as brand ambassador for its 'wearables' category. The partnership will include a 360-degree campaign, starting off with a OnePlus x Jasprit Bumrah digital film on the brand's YouTube and Instagram channels.

Omega Seiki gets Arjun Maini as endorser

Omega Seiki Mobility, part of the Anglian Omega Group, has announced its partnership with India’s first DTM (Deutsche Tourenwagen Masters) driver Arjun Maini for his upcoming 2021 campaign. As part of the agreement, OSM will be part of Maini’s Mercedes-AMG GT3 car which he will drive in the DTM series. 

Omega Seiki focusses on manufacturing cold-forming parts for the automotive and rail industries.