Live blog: News updates - week of 14 December

In the news: BC Web Wise, Concept PR, Dhoom, Essence, Kaizzen, Open Strategy and Design, Tonic Worldwide

Dec 14, 2020 08:21:00 AM | Gallery | Campaign India Team

Warner Music assigns social media mandate to Tonic Worldwide
 
Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country. The account was won following a multi-agency pitch. Tonic's Mumbai office will handle the account. 
 
Purplle appoints Essence 
 
Essence has been appointed as the integrated media agency for beauty and personal care e-commerce platform Purplle in India. The agency's Mumbai office will lead the account. The mandate includes strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online.
 
BC Web Wise wins SBI Card's social mandate
BC Web Wise has won the social mandate for SBI Cards and Payment Services (SBI Card). The agency will be focusing on providing a fresh look to the social media presence of SBI Card by creating social media content strategies and organic social media campaigns.
 
Epigamia appoints Concept PR
Concept Public Relations India has bagged the communications mandate for Epigamia. The account was won post a multi-agency pitch. The brand will be managed from the Mumbai office of the agency. Concept will be responsible for handling media relations, strategic communications and brand advisory services for the brand.
 
Dhoom gets Raveena Tandon
Jaipur-based Jugal Bajaj Group has signed Raveena Tandon to be the face of its detergent brand, Dhoom. With this appointment, the brand wants to build consumer connect across the country and have 100% market coverage in the home state of Rajasthan. 
 
Kaizzen bags Talentedge 
Kaizzen has won the PR mandate for the Ed-Tech firm Talentedge. The mandate entails providing strategic communications support covering corporate reputation management, brand visibility, and crisis management.
 
Open Strategy and Design to rebrand Jiva Ayurveda
Open Strategy and Design has won the brand strategy and design mandate for Jiva Ayurveda, an Ayurvedic healthcare organisation. Open's mandate is to create a brand strategy and rebrand Jiva.