Campaign India Team
Dec 13, 2021

Live blog: News updates - week of 13 December

In the news: DigiChefs, Hari Darshan, Oleev, Remsons, Sting

Lara Dutta for Oleev
 
Oleev has appointed former Miss Universe and actor Lara Dutta as brand ambassador for its range of olive and multisource cooking oils. Dutta features in the brand's TVC which was released earlier this month.

Remsons Industries gets a rebrand
 
Remsons Industries, a brand in the auto component business, has unveiled a revamped brand identity which includes a new logo. The revamped identity has been conceptualised by The Unlock Company, an agency founded by Arijit Ray. The idea behind the revamp was to refresh the brand attitude for future growth. 
 
Ram Bandhu gets DigiChefs

 

DigiChefs has won the social media and influencer marketing duties for Ram Bandhu. The brand originates from the flagship company Empire Spices and Foods. The agency will be responsible for strategising, planning and executing a comprehensive social media strategy, elevating the brand’s presence through creative assets. 

 

Hari Darshan appoints Juhi Chawla as global brand ambassador
 
Hari Darshan, a company that offers incense spirituals aromatherapy products, fragrances, and other related products, has announced the appointment of actor Juhi Chawla as brand ambassador. Chawla will be featuring in a campaign focused on an all-new range of incense sticks from Hari Darshan.
 
Akshay Kumar for Sting
 
PepsiCo India has announced the appointment of Akshay Kumar as the first-ever brand ambassador for its energy drink Sting. Kumar will feature in the brand’s TVC campaign in the coming year. 
 
 
Source:
Campaign India

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