Campaign India has been running a series of blogs by media and advertising veteran Dr Sandeep Goyal. When the author completed a milestone of writing for Campaign for one full year we conceptualised a special paperback edition to commemorate the milestone.
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Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.