YAAP has announced the addition of Raj Nayak to its advisory board. Nayak will continue as founder and managing director of House of Cheer, his entrepreneurial venture after exiting Viacom18 in 2019.
Nayak spent eight years at Viacom18, where he exited as chief operating officer.
Atul Hegde, founder, YAAP, said, "It's an absolute pleasure to have Raj Nayak join YAAP's advisory board. Raj's rich legacy and extensive experience in the media and entertainment industry will be instrumental in driving YAAP's strategic growth and expansion plans in the coming months. His addition to the board aligns perfectly with our ongoing expansion across regions, key leadership appointments, and our relentless pursuit of product and service excellence."
Nayak added, "Embodying its philosophy of 'Built For Now,' YAAP has successfully harnessed content, data, and technology to deliver immense value to its clients, establishing itself as a dominant player in the industry. YAAP's promising roadmap for growth and expansion in the coming years, driven by innovation and strategic expansion into new markets, resonates with my business philosophy. It presents us with an exciting opportunity to break new ground together."
In a career spanning close to three decades, he has also worked with Star TV, NDTV and Sunday Mail.