The IAA Global Executive Committee announced that the IAA World Congress would be held in Mumbai on November 2018. This is the first time this event will be held in India, in the eighty-year history of the global advertising body. The IAA has roped in Reliance Industries Chairman Mukesh Ambani as the chair for the congress while consulting major, BCG has been roped in to curate the content for this event. The steering committee for the congress will be chaired by media veteran Pradeep Guha and co-chaired by senior marketing professional Kaushik Roy
