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16 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

17 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

19 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

20 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.