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The first Campaign India Live Issue Forum was held on 8 June in Mumbai. Hosted by Campaign India in association with MSLGroup India, the discussion focussed on 'E-commerce Branding'. This was followed by the Campaign India Digital Media Awards 2012.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.