In association with Hanmer MSL
Watch edited excerpts from the Campaign India Live Issue Forum hosted on 8 June, in association with Hanmer MSL.
Featured here: Kashyap Vadapalli, chief marketing officer, eBay; Rahul Khanna, managing partner, Canaan Partners; Kartik Iyer, chief executive officer, Happy Creative Services; Narendra Nag, general manager, 2020 Social, MSLGroup; Kaushal Sarda, chief evangelist, Kuliza and Akshay Mehrotra, chief marketing officer, Policybazaar.com
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Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
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