In association with Hanmer MSL
Watch edited excerpts from the Campaign India Live Issue Forum hosted on 8 June, in association with Hanmer MSL.
Featured here: Kashyap Vadapalli, chief marketing officer, eBay; Rahul Khanna, managing partner, Canaan Partners; Kartik Iyer, chief executive officer, Happy Creative Services; Narendra Nag, general manager, 2020 Social, MSLGroup; Kaushal Sarda, chief evangelist, Kuliza and Akshay Mehrotra, chief marketing officer, Policybazaar.com
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
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