In association with Hanmer MSL
Watch edited excerpts from the Campaign India Live Issue Forum hosted on 8 June, in association with Hanmer MSL.
Featured here: Kashyap Vadapalli, chief marketing officer, eBay; Rahul Khanna, managing partner, Canaan Partners; Kartik Iyer, chief executive officer, Happy Creative Services; Narendra Nag, general manager, 2020 Social, MSLGroup; Kaushal Sarda, chief evangelist, Kuliza and Akshay Mehrotra, chief marketing officer, Policybazaar.com
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Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.
As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.
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It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.
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