In association with Hanmer MSL
Watch edited excerpts from the Campaign India Live Issue Forum hosted on 8 June, in association with Hanmer MSL.
Featured here: Kashyap Vadapalli, chief marketing officer, eBay; Rahul Khanna, managing partner, Canaan Partners; Kartik Iyer, chief executive officer, Happy Creative Services; Narendra Nag, general manager, 2020 Social, MSLGroup; Kaushal Sarda, chief evangelist, Kuliza and Akshay Mehrotra, chief marketing officer, Policybazaar.com
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As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.
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Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
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