Big Cricket League runs human billboard campaign
Big Cricket League (BCL) launched a human billboard awareness campaign across Delhi-NCR, targeting amateur cricketers and enthusiasts. The outreach, held at key locations such as Connaught Place, India Gate, and several markets, featured individuals wearing billboards with a QR code and the question, ‘Are you a cricketer?’.
The QR code directed onlookers to a video explaining BCL’s concept, which offers amateur cricketers a chance to play alongside cricketing legends. The campaign also extended to local cricket grounds, where BCL engaged with players practising on-site.
Following its inaugural season in December 2024, BCL is set to begin trials for its second season in March 2025, starting in Delhi. The talent hunt aims to identify top amateur cricketers from across the country. Participants will have the opportunity to compete alongside former international players such as Shikhar Dhawan, Irfan Pathan, Suresh Raina, and Yusuf Pathan.
BCL’s first season recorded a live viewership of 1.6 crores across Sony Sports Network, Sony Liv, and Fancode. The upcoming talent hunt will cover 25 cities and evaluate over one lakh amateur cricketers.
Britannia's launches Treat Circle Challenge with INR 10 lakhs prize
Britannia Treat has introduced the Treat Circle Challenge, offering participants a chance to win INR 10 lakhs by accurately measuring the circumference of the inner circle of a Britannia Treat biscuit.
The contest, promoted in collaboration with Nitin Vijay (NV Sir) from Motion Kota, aims to combine mathematics with entertainment. To participate, individuals need to purchase any Britannia Treat variant—Choco Creme, Orange, Vanilla, or Chilli Guava—measure the inner circle’s circumference in metres to seven decimal places, and submit their answers on the campaign’s website.
In addition to the cash prize, the most creative video demonstrating the measuring process will win an INR 1 lakh BookMyShow gift voucher.
The challenge seeks to engage math enthusiasts and snack lovers alike, turning a biscuit into an educational activity. Participants can enter the contest by visiting the Treat Circle Challenge website.
Sheba partners with Sharvari Wagh for a cat food campaign
Sheba, the super-premium cat food brand from Mars, has announced Bollywood actor Sharvari as its brand ambassador in India. The partnership aims to promote Sheba’s gourmet cat food range and highlight the country's growing community of cat owners.
The brand’s new digital campaign, All They Want Is Sheba, showcases the lengths cat owners go to please their pets, positioning Sheba as the choice for discerning feline tastes. The campaign reflects the rising trend of cat ownership in India, where over 70% of cat parents consider their pets as family, with many being first-time owners.
The campaign also featured discussions with pet owners and influencers about the increasing demand for high-quality cat nutrition. Sheba’s product range, designed for premium feeding experiences, includes recipes with meat, fish, and poultry in flavours such as Maguro & Bream, Fish with Sasami, and Skipjack & Salmon under the Sheba Rich range. The Sheba Fine Food range offers variants like tuna with pumpkin and carrot, and chicken with tuna.
Sheba’s expansion in India comes amid rising awareness of pet nutrition, particularly in metro cities. The brand aims to cater to cat parents' evolving preferences by offering indulgent, high-quality meals that go beyond basic nutrition and foster stronger bonds between cats and their owners.
My11Circle launches Tata IPL 2025 campaign
Fantasy sports platform My11Circle has launched its Circle Mein Aaja campaign for the TATA IPL 2025 season. The campaign aims to enhance user engagement by featuring cricket stars and offering an immersive fantasy gaming experience.
The campaign consists of six ad films, each showcasing a cricketer—Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal—being transported into a fan’s fantasy team. International and domestic players, including Phil Salt, Marco Jansen, Travis Head, Nicholas Pooran, Trent Boult, and T. Natarajan, also feature in the campaign.
Bringing a nostalgic touch, the campaign’s soundtrack reimagines the 90s hit Aaja Meri Gaadi Mein Baith Jaa with a new version titled Aaja Mere Circle Mein Aaja, composed by Anu Malik.
The campaign will run across television, OTT platforms, and social media, with additional reach through collaborations with celebrities such as Saurabh Shukla, Rannvijay Singha, Abhishek Banerjee, and Durgesh Kumar.
My11Circle, part of Games24x7, is positioning the campaign as a celebration of IPL fandom, offering fantasy cricket enthusiasts a chance to feel closer to the action.
Hyundai offers free car check-ups in India
Hyundai Motor India Limited (HMIL) will hold the 2025 edition of its ‘Hyundai Always Around’ campaign on 23 March 2025. The event will offer free vehicle check-ups and service discounts to customers across India.
As part of the campaign, Hyundai customers will receive a complimentary 18-point vehicle inspection by trained technicians. They will also be eligible for service offers, including 20% off on accessories, 50% off on wheel alignment and balancing, and free dry wash services. Discounts on mechanical labour, anti-rust coating, and interior cleaning will also be available.
The event will provide car evaluation services and allow potential buyers to test drive and book new Hyundai vehicles. Under the company’s 'Super Delight March' promotion, customers purchasing new Hyundai cars can avail benefits of up to ₹55,000, including cash and exchange bonuses. An additional scrappage bonus of ₹5,000 will be offered until the end of March 2025. The campaign aims to improve customer experience by offering convenience and service benefits at accessible locations.
Specta campaign features India’s first pastel quartz range
Luxury quartz brand Specta has launched ‘Pastel Poise’, India’s first pastel quartz collection, featuring four stone shades: Gulmarg Pink, Mint Mirage, Lavender Crest, and Azure Haze. The collection aims to offer new aesthetic options for interior spaces.
Crafted using Bretonstone technology from Italy, the surfaces are designed to combine elegance with durability. The quartz is resistant to stains and scratches, making it suitable for long-term use in residential and commercial spaces.
Specta’s ‘Fall in Love with Colours’ campaign promotes the collection through a video showcasing the stones’ soft, nature-inspired hues. The campaign is being released across digital platforms and cinema halls.
The company states that pastel shades, which have grown popular in fashion and interior design, have been underrepresented in the stone surface industry. With this collection, Specta seeks to fill that gap, offering more subtle colour choices compared to conventional bold and monochromatic surfaces.
Specta, known for its engineered quartz surfaces, uses advanced technology to create stone products that prioritise aesthetics and durability.
Zoho campaign promotes integrated office suite
Zoho has launched a new ad campaign for its office suite, Zoho Workplace, highlighting the frustrations of using disjointed office apps. The campaign uses humour to portray common workplace challenges, such as failed file attachments and missed meetings due to unreliable scheduling.
The campaign features six short films with personified office apps, showcasing how Zoho Workplace offers a streamlined alternative with integrated communication, collaboration, and productivity tools. The platform promotes privacy-first practices and avoids third-party data sharing or in-app ads.
The campaign will be released in India through digital platforms, out-of-home (OOH) advertising, print media, and social media engagements.
Zoho Workplace provides a free business email plan, with paid versions offering fixed pricing without limiting the number of users. The platform aims to address business pain points by providing a unified suite, eliminating the need for multiple standalone apps.
Zoho, a Chennai-based technology company, offers cloud-based software products and services globally.
Oppo India unveils F29 series campaign
Oppo India has launched the #ZindagiKeRealHeroes campaign to promote its new F29 series, highlighting the resilience of gig workers such as delivery agents and cab drivers. The campaign showcases the smartphone’s durability and network reliability as essential tools for those who depend on their devices for daily work.
The campaign film features scenarios where the F29 series proves its toughness. It shows a cab driver securing a ride despite low signal conditions, thanks to the phone’s 300% Network Boost. A cloud kitchen worker’s device survives a beverage spill due to its IP69, IP68, and IP66 ratings. Another scene shows a delivery agent’s phone remaining undamaged after falling into a mud puddle, protected by the Damage-Proof 360° Armour Body.
The F29 series, tested in India by SGS Bengaluru, includes the F29 Pro 5G and F29 models. The Pro version is priced between ₹27,999 and ₹31,999, while the F29 is available for ₹23,999 and ₹25,999, depending on the variant.
The campaign highlights the smartphone’s suitability for India’s dynamic workforce, positioning the F29 series as a durable and reliable companion for professionals on the move.
Dabur Red Paste campaign promotes fluoride-free toothpaste
Dabur India has launched the #SwitchToFluorideFree campaign to raise awareness about the potential risks of fluoride consumption in regions where it is already present in water. The month-long initiative promotes Dabur Red Paste, the brand’s Ayurvedic toothpaste, as a fluoride-free alternative.
The campaign, covering multiple cities, aims to educate consumers about the hidden fluoride content in oral care products. It challenges the conventional view of fluoride as essential for dental health, highlighting the potential risks of overexposure.
The campaign includes on-ground activations, influencer collaborations, and digital content such as articles and videos. Delhi and Bangalore-based agency Mixed Route Juice is managing the campaign’s execution.
Dabur aims to spark a dialogue about making informed choices regarding oral health, particularly in fluoride-endemic areas. The initiative also seeks to position Dabur Red Paste as a safer, natural alternative in the Indian market.
Asian Paints campaign highlights affordability with warranty
Asian Paints has launched its ‘Budget Kam, Warranty Mein Dum’ (Low Budget, High Warranty) campaign to promote its Ace Exterior Emulsion and Tractor Emulsion paints. The campaign highlights the products’ affordability and their 4-year warranty, aiming to attract budget-conscious homeowners without compromising on quality.
The ad campaign, created by Ogilvy Mumbai and directed by Shayak Roy, uses a humorous narrative to showcase the durability of the paints. The films feature homeowners repeatedly betting on their painted walls’ longevity and winning each time, demonstrating the emulsions’ resilience. The ads position the paints as offering reliable protection and aesthetics at an economical price point.
The campaign builds on Asian Paints’ strategy to reinforce its leadership in the market by addressing common consumer concerns about balancing affordability with durability. The company claims that Ace and Tractor Emulsions deliver a long-lasting finish for both interior and exterior surfaces, making them a preferred choice for value-conscious consumers.
Founded in 1942, Asian Paints operates in 15 countries and sells its products in over 60 markets. The company offers decorative and industrial paints, and services such as waterproofing, wood finishes, and home décor solutions.
Wonderla Holidays launches new campaign
Wonderla has launched a campaign that spans three films and targets youth, families and children. The campaign uses a visual concept in which a character shows a reaction similar to an emoji when he enters the park. The films are produced by Talented Agency and directed by Nitin Menon.
The narrative centres on a character, Muthuswamy, who changes his expression upon visiting Wonderla. The campaign builds on efforts during Onam and Dassara that used a similar visual device. The films outline the park’s ability to offer experiences beyond standard rides. The park has added attractions including a 360-degree screen VR attraction in Hyderabad and a screen theatre in Bangalore and Hyderabad. These attractions support an entertainment proposition that combines rides with interactive elements.
The films are available for viewing online. Wonderla Holidays operates parks in several cities and has served millions of visitors since 2000. The campaign forms part of the operator’s strategy to present an entertainment journey to its visitors. The films are intended to prompt audiences to rediscover the amusement park as a venue for entertainment experiences.
TrueBalance expands loan campaign with Rajkummar Rao
TrueBalance has launched the second phase of its ‘Aapki Har Zaroorat Ka Saathi’ (Your companion for every need) campaign, introducing Rajkummar Rao as its latest brand ambassador. The campaign aims to reinforce TrueBalance as a trusted platform for quick, hassle-free personal loans.
The first phase featured Priyamani and Divya Dutta, depicting real-life financial challenges. One advertisement showed Priyamani helping Divya secure funds for her daughter's sports kit, while another highlighted financial support for a medical emergency. The second phase continues this theme, with Rao demonstrating how the platform assists in urgent financial situations.
TrueBalance, backed by its own NBFC, True Credit, provides instant personal loans to underserved segments, including salaried professionals and self-employed individuals in Tier 2 and Tier 3 cities. The company is expanding its financial services through a marketplace model, integrating various providers to enhance accessibility.
Flipkart launches Gudi Padwa campaign
Flipkart has unveiled its first Gudi Padwa campaign, conceptualised by Wit & Chai Group, to strengthen its presence in Maharashtra. The campaign features a brand film that captures the evolution of festive shopping across three decades, from the 1970s to 2025.
Using a Marathi folk-style narration, the film illustrates changing shopping habits while highlighting Flipkart as the modern solution for festival purchases. Shot in Pune with Marathi theatre actors, the film maintains cultural authenticity through traditional attire and settings.
The campaign will be promoted across digital platforms, including YouTube, social media, and regional OTT platforms, aiming to deepen Flipkart’s connection with Marathi consumers.
Freedom Healthy Cooking Oils promotes women’s fitness
Freedom Healthy Cooking Oils has launched the #freedom30minutemovement campaign to encourage women to prioritise their health by dedicating 30 minutes daily to exercise. The campaign addresses concerns raised by a 2022 Lancet report, which found that 60% of Indian women do not engage in sufficient physical activity, leading to increased health risks.
The initiative promotes simple fitness activities like walking and yoga while urging families to support women in prioritising their well-being. Freedom Healthy Cooking Oils positions itself as a brand supporting heart health and a balanced diet, aligning with the campaign’s objective.
Good Home introduces ‘Bathroom Nahi, Freshroom’ campaign
Good Home, a TTK Healthcare brand, has launched the ‘Bathroom Nahi, Freshroom’ (Not bathroom, freshroom) campaign to reposition bathrooms as spaces of freshness and relaxation. Conceptualised by Curry Nation, the campaign promotes Good Home Aroma air fresheners, designed to provide long-lasting fragrance beyond traditional odour control.
The campaign’s TVC showcases how fragrance can transform an ordinary bathroom into a ‘Freshroom.’ The ad will be aired across regional and digital platforms in seven languages. Good Home Aroma air fresheners are available in four variants and use advanced technology for consistent fragrance diffusion.
WOW Skin Science promotes sunscreen awareness
WOW Skin Science has launched a campaign to highlight the benefits of its sunscreen range, which offers UVA and UVB protection without a white cast or greasy feel. The campaign features the ‘WOW Sunscreen Rhyme’ to make sun care engaging and memorable.
As part of the initiative, the brand is running a social media giveaway encouraging users to create Reels using the campaign’s custom audio, with prizes worth INR 1 lakh. WOW Sunscreen is available online and in retail stores, promoting daily sun protection as an essential skincare step.
La Pink campaign features pH education
La Pink has launched the #InsideYourSkin campaign to inform Indian consumers on maintaining skin pH balance. The campaign outlines how variations in skin types require appropriate pH levels to prevent issues such as irritation, dryness, excess oil, and breakouts. La Pink states its formulations, which are free from microplastics, support the restoration of the skin’s natural pH balance. The company’s range includes a face wash, face toner, face serum, vitamin C sunscreen, and strawberry lip balm. The campaign explains that products containing microplastics may disrupt skin function and emphasises the need for formulations that work in harmony with skin biology.
The initiative details the role of ingredients such as White Haldi, Cactus Flower, and Kakadu Plum, sourced from France, Australia, and the United States, in supporting pH levels. Information provided in the campaign serves as a resource for consumers to make informed decisions regarding their skincare routines. The initiative is part of La Pink’s effort to address consumer concerns about skin health and the impact of product ingredients on daily care. The campaign aims to provide clear guidance on maintaining skin balance and supports the company’s broader strategy to offer formulations that are free from microplastics and grounded in tested methods.
Atlys film captures Schengen visa process improvements
Atlys has launched a brand film to outline improvements to the Schengen visa application process for Indian travellers. The film presents a step-by-step explanation of the revised procedure and highlights measures introduced by the platform. Data from the Schengen Statistics Portal indicate that out of 966,687 visa applications submitted by Indian citizens, 151,752 were rejected, resulting in a loss of approximately Rs 109 crore and €12.1 million.
Atlys has introduced features to simplify the process, including clear guidance, real-time updates on appointment availability, and a simulator tool that allows applicants to assess documentation scenarios. An AI-driven assistance system is available around the clock, and a fully managed service is offered for those preferring expert handling of their application. The brand film details these enhancements and demonstrates how the revised process is intended to reduce rejection rates. The initiative is part of Atlys’ broader strategy to simplify visa processing and support Indian travellers in planning trips to Europe.
EMotorad ad film headlines MS Dhoni
EMotorad has unveiled a new advertising film featuring MS Dhoni and Sandeep Reddy Vanga. The film, produced by One Hand Clap, forms part of a campaign to promote the company’s range of electric bicycles. The advertisement integrates the participation of MS Dhoni with the on-screen debut of Sandeep Reddy Vanga and is distributed across multiple media channels.
The campaign is designed to increase brand visibility in the electric mobility market and supports EMotorad’s strategy of using recognised public figures in its promotional efforts. The film outlines product features and its availability across digital channels. The initiative is part of the company’s efforts to support the transition to electric mobility in India. The advertisement is now available for public viewing and forms a component of EMotorad’s broader marketing strategy aimed at reinforcing its position in the electric bicycle segment.
JGP Jewellers' 3D OOH promotes the Shrungar collection
JGP Jewellers has launched a 3D out-of-home (OOH) campaign to promote its Shrungar collection. The campaign features a bus stop installation that replicates an in-store jewellery presentation. The display uses 3D models of bridal jewellery pieces arranged to mirror the presentation seen in retail outlets. The installation is situated opposite Plaza Cinema in Dadar (West) in central Mumbai and is illuminated in the evening to attract public attention.
The campaign is designed to provide a visual invitation for potential customers, particularly brides-to-be, to explore the Shrungar collection. The collection is available exclusively at JGP Jewellers stores in Maharashtra and Goa and comprises a range of traditional wedding jewellery. The installation replicates key elements of an in-store showcase by displaying 3D replicas of essential jewellery pieces, thereby reinforcing the brand’s retail presentation in a public space.
The initiative forms part of JGP Jewellers’ strategy to use out-of-home OOH media for broad consumer engagement. The campaign aims to drive footfall to its stores and increase consumer awareness of the Shrungar Collection. Creative agency ADbhoot executed the installation as part of its work for JGP Jewellers. The project utilises targeted visual communication to support the brand’s promotional objectives in a competitive market.
Boldfit campaign headlines KL Rahul
Boldfit has launched a new campaign celebrating cricketer KL Rahul’s performance in the Champions Trophy. The campaign highlights Rahul's resilience and dedication, drawing parallels between his journey and Boldfit’s commitment to performance-driven fitness solutions.
The campaign will run across major print and digital platforms in Bengaluru ahead of the upcoming IPL season. Boldfit aims to inspire its community of fitness enthusiasts while strengthening its association with Indian cricket.
AFS campaign promotes loan scheme for female students
Avanse Financial Services (AFS) has introduced #StartYourStory, a digital campaign promoting ‘Swalaksh,’ a specialised education loan for female students pursuing higher education abroad.
The product offers a 0.25% interest rate concession, a flat INR 10,000 processing fee, and additional benefits for students with high academic performance. Female students scoring above 80% or achieving a CGPA of 3.5 at the end of their course can avail benefits worth INR 10,000. The scheme also waives the last 12 EMIs.
AFS aims to empower women to pursue overseas education and support India’s push for gender equality in STEM fields. Currently, 30% of Avanse’s funded students are women, and the company aims to increase this share further.
Vivo releases ad campaign on Flipkart
Vivo has launched the ‘Suvidha Ke Liye Khed Hai’ (Apologies for the convenience) campaign for the Vivo T4x on Flipkart. The campaign, which highlights the phone’s superior performance, quickly gained viral attention, trending at number one on Twitter. It focuses on the phone's standout features, including its MediaTek Dimensity 7300 Processor and a 6500mAh battery, which eliminate common smartphone frustrations like lag, buffering, and battery drain.
The campaign took a unique approach by turning the concept of convenience on its head. In a world where interruptions due to technology are common, the campaign humorously highlights how the Vivo T4x removes those barriers completely, leaving users with no excuses for delays or disruptions. Flipkart’s ‘formal apology’ for making life too easy further engaged audiences, helping the campaign gain momentum across social media.
Executed by Only Much Louder (OML), a leading creative and entertainment network, the campaign used a trans-media strategy to ensure widespread reach. High-impact outdoor placements and digital activations extended the conversation online, while influencer and meme engagement contributed to the campaign’s success. This clever, relatable messaging made the Vivo T4x launch an unforgettable moment in the tech world.
Kenstar campaign features Rajkummar Rao and Patralekha
Kenstar has unveiled a campaign featuring actors Rajkummar Rao and Patralekha, alongside Techie Boy, an anime-inspired character representing futuristic, efficient cooling. The campaign highlights the brand’s focus on smarter, cooler summers, emphasizing eco-friendly technology and affordability.
The campaign promotes Kenstar's newly launched air cooler range featuring the BLDC Maxx technology that assures enhanced efficiency and reliability for Indian households. The range, integrated with Brushless Direct Current (BLDC) technology, offers up to 60% electricity savings, making it both eco-friendly and cost-effective. The new coolers also feature effective humidity control and ultra-quiet operation, ideal for both homes and offices.
Kenstar’s new air coolers come with a five-year motor warranty and a three-year pump warranty, ensuring durability in extreme summer conditions. The range includes models such as Tall Boy, TallDe, Arc 3D, and more. The company’s expansion includes a new line of air conditioners, further solidifying its presence in the home appliances market.
Pukka by Unilever launches ‘Self Care in a Cup’ campaign
Pukka, Unilever’s UK-based herbal infusion brand, has launched in India with a new campaign, ‘Self Care in a Cup.’ The campaign features a visually soothing, ASMR-inspired film designed to encourage relaxation and self-care. Pukka’s herbal infusions, including Chamomile and Lavender for better sleep, are central to the campaign, which promotes mindfulness and wellness.
The film, created by Lowe Lintas, uses nature-inspired imagery and calming sounds to create an immersive experience. The brand also activated targeted ads on Spotify and Instagram, nudging late-night users to embrace relaxation and unwind with a cup of herbal tea.
Pukka’s infusions blend Ayurvedic wisdom with herbal ingredients, offering caffeine-free options to manage stress and improve sleep. The launch aligns with a growing wellness trend in India, with Pukka now available across major metro cities and e-commerce platforms. The campaign is part of Pukka’s broader goal to make wellness accessible to a wider audience in India.
Himalaya Wellness hosts ‘Mindful Strides Walkathon’ in Mumbai
Himalaya Wellness Company hosted the third edition of its ‘Mindful Strides Walkathon’ in Mumbai, promoting mental health awareness. Following events in Bengaluru and Chennai, the walkathon saw over 4,200 registrations, highlighting the growing importance of mental well-being. The 5K event took participants through some of Mumbai’s iconic locations, combining fitness with community engagement.
Flagged off at R2 Ground, the walkathon included participants from diverse backgrounds, including fitness enthusiasts, families, and mental health advocates. The event aimed to emphasize the link between physical activity and mental well-being, encouraging an active lifestyle while raising awareness about mental health.
The event reflects a rising interest in mental health initiatives, with Himalaya Wellness advocating for holistic well-being through community-driven events. Research shows that regular physical activity can reduce stress, anxiety, and depression, further underscoring the event’s impact. Himalaya continues to support mental wellness through initiatives like the ‘Mindful Strides Walkathon,’ bringing people together for a cause that promotes overall health.
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