The Sleep Company’s #RetireMemoryFoam campaign
The Sleep Company has launched the #RetireMemoryFoam campaign, advocating for an upgrade to its innovative SmartGRID technology.
Through a humorous narrative featuring a talking mattress, the campaign highlights how technology has evolved in every domain except memory foam. The Sleep Company positions its SmartGRID as a comfortable innovation, urging consumers to embrace smarter sleep solutions.
Flipkart’s sad panda campaign goes viral
Flipkart’s sad panda campaign for Android Advantage has captured Gen Z’s attention with its relatable story of digital distraction and heartfelt connections.
Coinciding with Flipkart’s big saving days, the campaign cleverly merges humour, technology, and pop culture to connect with younger audiences.
CYLNDR’s CGI film for Emami BOROPLUS soft
CYLNDR India created a CGI film to launch Emami’s BOROPLUS soft moisturising cream, showcasing its nourishing benefits. Using animation, the film highlights CYLNDR’s expertise in crafting digital content.
With a strong portfolio of CGI work for top brands, CYLNDR continues to redefine advertising by merging storytelling with technology.
Lay’s food truck maze celebrates Delhi’s culture
Lay’s unveiled a print ad featuring a maze of Delhi’s streets to launch its food truck initiative. The ad, blending modernity with tradition, celebrates the city’s vibrant culture and culinary heritage.
The Lay’s food truck offers dishes inspired by its signature flavours, creating excitement for the holiday season while connecting with Delhiites’ curiosity for food and exploration.
Bakingo’s festive campaign rekindles magic
Bakingo’s christmas film, 'Magic in Every Bite', evokes the wonder of childhood through nostalgic storytelling. It highlights how desserts can reignite festive joy and simplicity.
Co-founder Himanshu Chawla emphasised the brand’s mission to reconnect people with their inner child. The campaign invites audiences to rediscover the magic of Christmas through Bakingo’s treats.
Voltas revives all-weather campaign
Voltas has reintroduced its all-weather AC campaign to promote its Hot & Cold ACs in North India. These ACs provide heating and energy efficiency, making them ideal for extreme winters.
The campaign brings back the popular character Mr Murthy, reinforcing Voltas’ leadership in cooling and comfort solutions tailored to seasonal needs.
Dabur launches ‘Science of Ayurveda’ campaign
Dabur India Ltd has introduced the ‘Science of Ayurveda’ campaign to educate consumers about the Ayurvedic ingredients in Dabur Honitus. The campaign explains their antimicrobial, anti-inflammatory, and properties that provide relief from cough and throat irritation.
Ajay Singh Parihar, VP Marketing at Dabur, highlighted the blend of Ayurvedic wisdom and modern science behind Honitus.
Youthbeat partners with Myntra’s FWD for Gen-Z campaign
Youthbeat, the youth marketing division of SW Network, has collaborated with Myntra’s Gen-Z brand FWD to launch a campaign featuring content creator Bhuvan Bam.
The campaign has generated engagement, with both Youthbeat and Myntra praising the collaboration’s success in connecting with the target demographic.
Parle & Rediffusion launch a campaign for Londonderry
Parle Products has launched a new campaign for the confectionery brand Londonderry, featuring the tagline "Love you very very, my Londonderry." The film, created by Rediffusion, celebrates the spirit of love, joy, and togetherness.
Vikram Raghav, marketing manager at Parle, expressed excitement about the campaign's success. Pramod Sharma, national creative director at Rediffusion, emphasised the brand's universal connection, portraying Londonderry as a symbol of affection and happiness.
Makers Hive launches #EmpowerWithKalArm campaign in India
Makers Hive has introduced the #EmpowerWithKalArm campaign to promote KalArm, offering amputees independence and dignity.
Through collaborations with CSR initiatives, NGOs, and government bodies, the company aims to reach amputees in need by providing them with a practical and empowering solution.
PVR INOX launches ‘Game On Screens’ with Goibibo
PVR INOX Limited partnered with Goibibo to introduce Game On Screens, a gamified in-cinema campaign during the release of Vettaiyan. With over 1 lakh moviegoers in Chennai, the initiative featured live contests, trivia, and giveaways, blending entertainment with brand promotion.
The campaign connected Rajnikanth’s star power to Goibibo’s travel offerings, with 84 winners and 10% audience participation during screenings. CEO Gautam Dutta called it “a new standard for in-cinema advertising.”
Growel’s 101 Mall unveils India’s largest 3D anamorphic facade
Growel’s 101 Mall has launched a 3D anamorphic facade. The LED display captivates viewers with visuals across a main screen and six integrated panels, offering innovative marketing opportunities.
COO Santush Pandde emphasised its potential to enhance customer experiences and generate revenue through bold, high-visibility campaigns.
Dove launches scalp+hair therapy density boost campaign for thicker hair
Dove introduced its scalp+hair therapy density boost range with the campaign “Change Hair Density, Change Hair Destiny,” spotlighting the new density boost revitalizing scalp serum.
Vice President Sairam Subramanian highlighted Dove’s commitment to addressing thinning hair through innovative, dermatologist-backed solutions.
Recykal ensures responsible recycling amid Coca-Cola celebration
As Blinkit and Coca-Cola celebrated India’s love for Coca-Cola in 2024, Recykal addressed the aftermath—what happens to the bottles. Recykal’s tagline, 'Bottles Doge, Recykal Karenge'(give us bottle and we will recykal it) highlighted its mission to recycle responsibly and promote sustainability.
Recykal connects waste aggregators with recycling firms, supports informal recyclers, and works with global brands to meet waste collection mandates.
BHIM and CRY launch ‘Gift Happiness’ campaign to support underprivileged children
NPCI BHIM Services Ltd. (NBSL) has partnered with CRY (Child Rights and You) for the ‘Gift Happiness’ campaign to bring joy to underprivileged children this New Year. From 16th to 31st December, every transaction on the BHIM app will contribute towards fulfilling children’s wishes, combining financial transactions with meaningful giving.
Rahul Handa, chief business officer at NBSL, highlighted the campaign as a step towards spreading hope and joy. CRY’s collaboration ensures the contributions directly benefit the children.
Bakingo celebrates Christmas with 'Magic in Every Bite' campaign
Bakingo, an online bakery, has launched its Christmas campaign, 'Magic in Every Bite'. The film highlights how Bakingo’s desserts evoke nostalgia, reconnecting viewers with the joy and innocence of childhood.
Co-founder Himanshu Chawla explained that the campaign reminds people of the magic within themselves, with each treat offering a moment of delight and imagination.
Shah Rukh Khan fronts A23’s ‘Yahaan Dimaag Jeetega’ (here the brain will win) campaign
A23 a skill-gaming platform, has launched the ‘Yahaan Dimaag Jeetega’ campaign with Shah Rukh Khan. The campaign includes two films highlighting how wit and skill lead to success, both in gaming and daily life.
With initiatives like the ‘Rummy Maha Mela’ tournament, A23 aims to position itself as the go-to platform for players valuing intelligence and strategy, celebrating victories as a testament to skill.
Bajaj launches ‘Built for Life’ 3D campaign
Bajaj’s Built for Life campaign features a 3D anamorphic hoarding at Garuda Mall, Bangalore, showcasing products like the pentacle digi water heater and evoque 4 jar mixer grinder. The campaign highlights Bajaj’s focus on innovation, durability, and advanced design.
Head of advertising, Devika Sachdev called it a milestone in engaging audiences with cutting-edge technology.
PNB housing finance launches ‘Roshni’ (Light) mascot for affordable housing
PNB housing finance has unveiled *Roshni*, a mascot symbolising hope and empowerment, to promote affordable housing. Central to a 360-degree campaign across multiple media and regional languages, Roshni represents optimism and simplifies homeownership for first-time buyers.
MD & CEO Girish Kousgi called *Roshni* a beacon of trust and inclusivity, aligning with India’s "Housing for All" vision. The initiative aims to achieve a ₹5,000 crore affordable housing loan book by FY25, reinforcing PNB Housing Finance’s commitment to empowering families and making homeownership a reality.
Hafele launches anamorphic billboard featuring Sachin Tendulkar
Hafele has introduced an anamorphic billboard starring Sachin Tendulkar to highlight its home solutions and commitment to "Maximising the Value of Space." This campaign combines technology and design, showcasing Tendulkar in a kitchen powered by Hafele products and consumer engagement during the gifting season.
Shweta Rangra, Head of Marketing, stated that partnering with Tendulkar underscores Hafele’s dedication to transforming everyday spaces with premium solutions. Launched during the wedding and holiday seasons, the campaign positions Hafele as a brand for Indian consumers.
Nexus Select Malls unveils ‘Asli Happyness Wala Sale' (The real happiness of a sale)
Nexus Select Malls, featuring Ayushmann Khurrana, launched the ‘Asli Happyness Wala Sale’ to celebrate Christmas with up to 50% discounts and festive in-mall experiences.
A digital film showcases Ayushmann highlighting the joy of offline shopping and meeting Santa, emphasising authentic festive vibes. CMO Nishank Joshi invites patrons to rediscover happiness beyond online shopping this holiday season.
Whisper launches curvewear ultra pad with Ananya Panday
Whisper has introduced the Whisper ultra upto no gap no leaks, featuring curvewear technology for a perfect fit, no leaks, and all-day comfort. Actress Ananya Panday, the brand’s new ambassador, joined an event in Mumbai to discuss menstrual health and showcase the innovation.
A campaign video with Panday highlights Whisper’s commitment to empowering women with confidence and real solutions for their period needs.
SBI Life's new campaign highlights the role of financial security
SBI Life Insurance’s TVC campaign, "Apne Iraadon Ko Smart Guarantee Do" (Provide a smart guarantee to your goals), promotes its SBI Life–Smart platina supreme plan, showcasing how financial security empowers individuals to pursue their dreams while fulfilling family commitments.
The ad narrates relatable stories, including a husband fulfilling his promise of a Paris trip to his wife, demonstrating how guaranteed returns can turn aspirations into reality, aligning with SBI Life’s philosophy.
Lowe Lintas and Google Pay highlight credit card versatility
Lowe Lintas, in partnership with Google Pay, has launched a campaign showcasing the ease and security of using credit cards on GPay. Featuring tap-to-pay and scan-to-pay options, the campaign uses humorous sibling banter to highlight everyday transactions. The campaign spans TV, digital, OOH, Spotify, and e-commerce platforms, ensuring broad audience engagement.
The Pant Project unveils ‘Into the Woods’ collection
The Pant Project has launched 'Into the Woods', a menswear collection inspired by winter’s tranquillity. The collection features Merino Wool trousers in patterns and earthy tones. Details like stretch waistbands and wrinkle resistance in casual and formal settings.
Described by the company as a facilitator of life’s meaningful moments, the collection features stretch waistbands, wrinkle resistance, and a palette of earthy tones.
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