Campaign India Team
May 31, 2022

Zenith India retains Nestle's media mandate

Account retained after a multi-agency pitch

Zenith India retains Nestle's media mandate
Nestle has retained Zenith India as its media agency in the country. The account was retained following a multi-agency pitch.
 
The mandate includes the full range of duties including offline and online media. Zenith has been handling Nestlé’s media planning and buying business, across all segments since 2005.
 
Jai Lala, CEO, Zenith India, said, “We are delighted that Nestlé has once again chosen us as their media partner and it’s a clear endorsement of our strong ROI approach and ability to deliver marketing excellence and innovation. The retention is testament to the rock-solid working relationship we share with Nestlé and indeed we are proud of the industry-leading work we’ve produced for them over the course of many years. Zenith has a deep and inherent understanding of Nestlé’s business needs and the strategic direction of its brands. Our teams were able to demonstrate unique insights, integrated approaches and data-driven decision -making. We look forward to harnessing the best of our capabilities, talent, technology and partnerships and helping Nestlé build even more powerful consumer connections.”
Source:
Campaign India

Related Articles

Just Published

7 hours ago

‘Social media has become a visual pollution; we ...

Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, Goafest and trends in the industry.

8 hours ago

Why the next CMO might be an AI agent

The future of marketing is not about AI replacing humans—it is about AI empowering humans to do more, faster, and with greater precision, says Zigment CEO.

9 hours ago

David Droga to step down as CEO of Accenture Song

He will take on a 'broader strategic role' across all of Accenture as vice chair.

9 hours ago

Group M officially rebrands to WPP Media

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.