Zenith India has announced the appointment of Vaibhav Jadon as national buying head.
He moves from Dentsu, where he was managing partner and heading national media-buying and partnerships.
Jadon's mandate is to lead the integrated buying function with a focus on strategy. He will report to Jai Lala, CEO, Zenith India. He will also contribute to Publicis Media’s investment practice, PMX.
Lala said, “Vaibhav is known for his vast experience and expertise in media. He comes with strong and solid relationships in the publisher, broadcast, and overall media ecosystem and has a proven record of success with leading brands. The overall media landscape is dynamic and evolving in both complexity and opportunity. With Vaibhav strategising and strengthening our media-buying functions, leading pivotal partnerships, and bringing in new insights that optimise media buys, we expect to deliver even greater value for our clients.”
Jadon said, “I am delighted at the new role, and this is an opportune time to be joining Zenith which is seeing phenomenal growth, topping new business rankings, and has an incredible roster of brands. Zenith has a strong and differentiated ROI product, proposition, and focus and I look forward to leading and enhancing media strategies and buying excellence for its clients and bringing in exceptional results for them. I am excited to be part of Zenith’s growth and success story.”
Jadon has also worked with IPG Mediabrands, Star India and Stardust.