ZEEL splits creative duties between Lowe Lintas and Publicis

FCB Ulka handled the business prior

Aug 24, 2017 07:10:00 AM | Article | Campaign India Team

Zee Entertainment Enterprises has announced the appointment of Lowe Lintas and Publicis to handle creative duties.
Lowe will handle the corporate brand and the bouquet of cinema channels, &TV, &Pictures, and ZEE’s South cluster regional channels.
Publicis India will handle Zee TV, Zee Anmol, ZEE Café, ZEE Studio, Zing and ZETC along with Marathi, Bengali and Oriya regional channels.
Prior to this FCB Ulka handled the mandate.
Punit Goenka, MD and CEO, ZEEL, said, “As we embark on this journey, we would like to thank FCB Ulka for the long and fruitful association in building some of the most loved channels that have become a part of our viewers’ lives. To build our equity further on this solid foundation, we welcome Lowe Lintas and Publicis on-board as partners who will help establish the organisation’s presence across all the entertainment verticals. By consolidating the entire business with two strong agency partners, the organization is committed to building significantly higher capability in brand building, consumer centricity and strategic marketing thinking. Both agencies bring with them a strong consumer centric DNA and a deep knowledge of brands and business, which is core to our philosophy of driving future growth for the organization. We look forward to Publicis and Lowe partnering with us to grow and develop our strong and evolving portfolio of brands.”
Punit Misra, CEO – domestic broadcast, ZEEL, added, “We are excited to have Lowe Lintas and Publicis on-board as our creative partners. The appointment follows an extensive pitch process which was evaluated by the key leadership team involving an in-depth assessment of creative, planning and servicing capabilities of the agencies, to cater to a large and diverse bouquet of channels & business needs. The move is to ensure that the channels build stronger consumer preference and loyalty for each of the individual brands and businesses. Together, we aspire to create the best in class Brand & Marketing ecosystem for every channel and the overall organisation.”
Nitin Karkare, CEO, FCB Ulka, said, “We are proud of our partnership with the Zee Group. It’s been a wonderful relationship and we have together had many successes across channels and programs. We wish them the best and many more successes in the years to come”.
Raj Gupta, CEO - Lowe Lintas, said, “We’re absolutely thrilled to partner ZEEL, who pioneered a series of revolutionary television watching experiences and much more for India in the last 25 years. At a time where content networks are competing to get attention with serials/shows, multi-crore blockbuster movies, digital content and millions of shares on digital - we’re excited about the possibilities of imagining and reimagining purpose-led strategic and creative ideas for all the ZEEL offerings, that will inspire Indians to dream more, do more and become more.”
Srija Chatterjee, managing director, Publicis Worldwide India, said, “Zee is an iconic brand that has been in the minds and hearts of millions of Indians over almost 25 years. We are delighted that we were able to demonstrate our strong strategic approach through the use of proprietary tools that enable brands to grow at the speed of culture and creative capabilities across the different consumer segments that the brand appeals to, that enabled the ZEEL team to choose us for this very exciting challenge. We are truly excited and looking forward to this partnership to create iconic work that takes the brand and its offerings forward in the minds of the consumers.”