Zee Media Corporation has announced the launch of a news channel Zee Delhi NCR Haryana, that caters to Delhi, NCR and Haryana regions.
The aim for the channel launch was to highlight the issues pertaining to Delhi, NCR and Haryana. It also strives to offer programming that goes beyond politics and debates, by including shows on crime, lifestyle, health etc.
It also looks forward to giving advertisers a profitable ROI.
The channel will air everyday news via different genres and programs and be available as a linear television channel across all DTH and MSO (multi service operator) platforms, along with the OTT streaming platform – Zee5.
Abhay Ojha, CBO, Zee Media Cluster 3, said, "The regions of Delhi, NCR and Haryana are a hotbed for politics and are also important cultural centres of the country. We see a gap in honest, unbiased and extensive on-ground reporting in the regions, and hence we launched the channel that will exclusively cater to fulfilling that gap. We aim to be the most trustworthy news brand in the market. Since retail sales potential is very high, many SMEs are missing the platform as they can't go to the national channels. Only local channels can give them complete ROI on advertisements, and we aim to focus on hyperlocal."