YouTube has released its annual list of top 10 most-watched regional language ads.
According to the listing, SVF’s ‘Sunlight Boishakhi Rongeen’ in Bangla was the most watched ad in 2021 with 5,426,467 public lifetime global views.
The ranking features ads across six languages including Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada. They represent a mix of both, national and regional marketers across industries.
YouTube states that it is the primary platform for accessing videos in regional languages and through this listing, aims to reinforce the increasing adoption of digital by brands, to engage with its growing consumer base.
The full list of the top ten most-watched ads are as follows:
1) SVF’s ‘Sunlight Boishakhi Rongeen’ in Bangla with 5,426,467 public lifetime global views
2) Sting Energy Drink India’s ‘Sting’ in Punjabi with 3,766,070
3) Rapido Bike-Taxi’s ‘Smart Ho Toh Rapido | Guru at a Salon | Allu Arjun’ in Telugu with 1,230,759
4) Tucker Masala in Tamil with 1,066,181
5) Mumbai Indians’ ‘Mumbai Indians Aaplya Family Cha’ in Marathi with 661,156
6) Amazon Academy’s ‘Prepare for JEE/NEET with Sri Chaitanya’s expert faculty on Amazon Academy’ in Telugu with 559,015
7) Cottonking’s ‘Kasha astat hya bayka | Bhau beej’ in Marathi with 533,885
8) Royal Green’s ‘What is the true Taste Of Success for Sonu Sood?’ in Telugu with 511,551
9) Equitas Small Finance Bank’s ‘Circle of Life - A Pavement Dweller's Journey for Identity | Beyond Banking | Equitas Bank’ in Tamil with 328,147
10) Ola’s ‘Ola Autovina Home Delivery!’ in Kannada with 295,751
Sapna Chadha, VP, marketing, India and South East Asia, Google, said, “With the rapid expansion of internet users over the past few years, YouTube is helping connect viewers to a diverse tapestry of helpful content. One of the hallmarks of this is the variety of languages users access content in. Today, an overwhelming 93 per cent of YouTube viewers prefer to watch content in an Indic language of their choice. Increasingly, brands are responding to the importance of their consumers’ language preferences and creating engaging advertising in these to enhance their connect. In prioritising for language, businesses are thus not just creating customer delight but also achieving better business outcomes.”